With the advent of technology, digital marketing has been paced up. Now, the very first question that will come to your mind is why digital marketing is important? Let me give you some of the important reasons to choose digital marketing.
Choose Digital Marketing for Best Career Path
- Digital marketing is cost effective than traditional marketing.
- The result can be monitored.
- The audience can be targeted.
Now we will tell you about different Digital Marketing Careers you can choose from:
- Search Engine Optimization
- Social Media Marketing
- Social Media Optimization
- Search Engine Marketing
- Email Marketing
- Mobile Marketing
- Content Marketing
Now, let’s have a look at the job responsibilities in the above-mentioned profile.
Search Engine Optimization
Search Engine Optimization refers to the optimization of the content according to Google’s guidelines. SEO jobs are plenty in the market. You have to make an approach to get higher rank in search engine result page (SERP).
Responsibilities of SEO professional:
- Off-Page SEO
- On-page SEO
Email marketing refers to marketing through the use of the email. It is the oldest, best and cheapest method of making relationships with your clients. One can very easily get jobs in email marketing. Being an expert in email marketer can give you a smart salary.
Responsibilities of an email marketer:
- Create content for emails
- Designing of different mail formats
- Send emails to the Customers
Mobile Marketing refers to the marketing done with help of mobile messages. An attractive message can be helpful in generating the leads for the product or services a company offer.
Responsibilities of a Mobile Marketer:
- Create quality content for mobile messages
- Sending them to the user
Content Marketing refers to the marketing of the created content through the use of different channels such as social media or some authoritative websites for publishing your content for the readers of their websites. Some of the websites which can be used for content marketing are Medium.com, Ezine Articles, YouTube, Facebook, Twitter, WhatsApp etc.
Responsibilities of a Content Marketer:
- Create amazing content which can go viral.
- Come up with new ideas for Content Marketing.
Copywriting refers to the creating written content which can engage the audience of the websites by using different techniques such as using more visual in the content and using words which can create a buzz in the mind of the people.
Responsibility of a Copywriter:
Write content for the website to engage the audience.
Social Media Marketing
Social Media Marketing refers to the advertising on Facebook, Twitter and other social media marketing platforms.
Responsibilities of a Social Media Marketer:
- Run ads on Social Media.
- Optimize ads on Social Media.
Well, after knowing these things, you can make your career in any of the digital marketing filed according to your interest. There are lots of career opportunities in this field.
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