4 Promotional Material Ideas That Can Improve Your Business

4 Promotional Material Ideas That Can Improve Your Business

It can be hard to find the right promotional material for your business. Fortunately, there are many affordable and customizable options out there! Check out these 4 ideas that will work well for any business.

Business Cards

Business cards are the perfect small touch that can make a big difference. They should be printed on thicker card stock (about 16pt) to make them sturdy enough for handing out and reusing. You can check your local printer, but you can also order business cards online, which offers you more variety in terms of design and stock. Also, you have room for only so much information on a small card, so be sure to include your name (or company name), contact information (email and phone number are the basics, but it can’t hurt to throw in your social media profiles like Facebook or Instagram), and web address. 

Any text should be printed in an easy-to-read font like Helvetica or Arial. If you’re feeling fancy (or want to look professional), use serif fonts like Garamond. You can also make yourself stand out with colored ink or lettering!


Stickers are versatile promotional materials that come in many shapes and sizes. You have the classic bumper sticker or square-shaped stickers, but why not take advantage of these three additional ideas? The first option would be to order window clings with your logo on them so people can stick them on their car windows when they’re on the go. Another idea is to order die-cut stickers that feature your logo in either a circle or square shape; this allows you to be more creative with how your stickers look. 

Stickers are great because they are versatile – meaning businesses can use them however they want! 

Banners and Posters

Banners are effective promotional materials because they’re large enough to see from far away, which makes them perfect for hanging up outside of your business or office. You can order both vertical and horizontal banners that come in just about any size you need! The more creative you get with these banners, the better; make sure it’s eye-catching and fun!

Another great option for signage is posters. You can print these out on a standard sheet of paper, or you can order them in a larger size if you have the budget. Like banners, it’s important to keep your design simple so that it catches people’s attention without being too busy or hard to read. Posters are also great because people can take them with them and hang them up wherever they want! They are also a great way to promote an event.


Bookmarks are a great way to promote your business while people are reading. You can either order them pre-printed with your logo or contact information, or you can create them yourself and hand them out at book signings or other events. They’re small, so you can fit a lot of information on them, and they’re an easy way to get your company’s name into someone’s hands.

When it comes to promotional materials, there are a lot of affordable and customizable options out there. The key is to find what works best for your business. Whether you choose business cards, stickers, banners, or posters, make sure you keep your design simple and easy to read. This will help ensure that your promotional materials are effective in getting your message across.

About the author


Mike K. Watson

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