As a webmaster, it’s important to track the performance of your website. This helps you determine whether your efforts are paying off, and it also allows you to make necessary changes and improvements. In this blog post, we will discuss five metrics that every webmaster should analyze. Keep reading to learn more!
#1 – Traffic
One of the most important metrics to track is traffic. This tells you how many people are visiting your website, and it can help you determine whether your marketing efforts are working. You can use various tools to track traffic, including Google Analytics.
You could class this as visitor numbers are another metric that you should track. This tells you how many unique visitors your website is getting. You can use Google Analytics or your preferred data & analytics solutions to track this metric.
The more traffic you’re getting, the more you’ll know that the content you’re posting and the SEO strategies you’re implementing are working, and therefore you should double down on what works or adjust and tweak what’s not working, so it works better.
This, along with all the other metrics we’re looking at, is all about finding what works pushing it further, and making improvements to what doesn’t.
#2 – Conversion Rate
Another key metric to keep an eye on is conversion rate. This tells you how many people are taking the desired action on your website, whether it’s signing up for a newsletter or making a purchase. To track conversion rates, you’ll need to use a tool like Google Analytics or Kissmetrics.
If you have a low conversion rate, you may need to work on improving your CTAs, website design, or product offering. Conversely, if you have a high conversion rate, you may want to focus on maintaining that level of success.
This metric is all about determining whether your website is effective at getting people to do what you want them to do – sign up for a newsletter, make a purchase, etc.
#3 – Bounce Rate
Bounce rate is another important metric to track. This tells you how many people are leaving your website after viewing only one page. If the bounce rate is high, it means that your website isn’t providing a good user experience and needs improvement. You can use Google Analytics to track bounce rates.
This is also known as time on site. This tells you how long people are spending on your website. If the average time on site is low, it means that you need to make changes to keep people engaged. You can use Google Analytics to track this metric.
#4 – Backlink Sources
Backlink sources is another metric that you should track. This tells you where your website’s backlinks are coming from. To track this, you’ll need to use a tool like Majestic SEO or Ahrefs.
If the majority of your website’s backlinks are coming from low-quality websites, it could hurt your ranking in Google. Conversely, if the majority of your backlinks are coming from high-quality websites, it could help improve your ranking.
This metric is important because it tells you where your website’s backlinks are coming from. This can help you determine whether you need to focus on getting more backlinks from high-quality websites or low-quality websites.
#5 – Social Shares
Finally, another important metric to track is social shares. This tells you how many times your content has been shared on social media. If the number of social shares is low, it means that you need to make changes to your content strategy. You can use various tools to track social shares, including BuzzSumo and Hootsuite.
As you can see, there are several important metrics that every webmaster should track. By monitoring these metrics, you can ensure that your website is performing well and achieving its goals. Without looking at your metrics, you won’t be able to identify the pros and the problem points of your website thus you won’t be able to make improvements that will allow your website to grow and eventually thrive!