After designing a beautiful website, what you need to do know is to bring people to it. So, to rank your website high on the search engines like Google, Yahoo, Bing etc. you need to know a little bit about the world of “Search Engine Optimization”.
With millions of websites on the web today, there is no guarantee that your website will rank first on the Google. But there are plenty of things you can do to increase the visibility of the website on the Search Engine Result Page (SERP). So, here are some of the few things which can boost your website.
QUICK TIPS ABOUT SEARCH ENGINE OPTIMIZATION
Choose the right URL
Before your website goes live, you need to select a URL. Also known as your domain name, it’s the address that visitors will type in to find your site. Your domain name is the first thing that a visitor sees when they visit your website. Google looks at your URL to understand what your site is all about and then decide how to rank.
Make sure your URLs are clean and beautiful. Avoid the use of special characters. Include the business name and perhaps a keyword or two that are relevant to your business to make your domain ideal.
Create titles and descriptions for each page
Write a unique title and page description on every page of your website. These are the brief texts that describe your business. Use few keywords and phrases in the title and description of each web page that matches your company’s products or services. The fact is that the title and discretion are among the few things that Google take into account when determining the site rank.
Utilize anchor text
When you are going to write content for your website, consider the use of anchor text. Now, you will ask what anchor text is. Anchor text is basically the clickable text that a visitor clicks to visit another web page, either on your site or anywhere on the Internet.
Use anchor text effectively as it helps users to navigate your website and find what they are looking for. You can include your keyword or phrase about what you do. It is the great way to boost SEO. But excessive linking can raise a red flag with Google.
Add alt text to all your images
Search engines can read text on your website but it is unable to look at the image on the site. To understand that, search engines look for alt text, a concise description of the graphics. While writing text, make sure that you are writing something which is relevant to the image.
Give your site structure with the right headers
Every page on your website should have a title, a subtitle and so on. By seeing the title of the web page, search engine understands the content on that page. So, define the title in H1 in the Text’s Editor. Don’t use more than one H1 per page. Following the above-mentioned points can help in ranking your website.
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