Business

5 Signs Your Business Is Invisible (And How To Fix This)

Photo by Noelle Otto from Pexels

Is your business invisible? Without making it easy for customers to find you, you’re unlikely to make many sales.  

Improving visibility increases the chance of new customers discovering you. Instead of constantly having to hunt down new customers, you can rely on a steady stream of customers coming to you. 

There are lots of businesses out there all competing to be seen, which can make it easy to blend in and become invisible. Below are 5 major signs that your business is failing to be seen and what you can do to fix this.

Your site doesn’t come up on search engines

Many customers discover businesses through search engines like Google and Bing. If your company website doesn’t rank highly on search engines – or worse doesn’t show up at all – it could be very difficult for you to attract customers.

Ideally, when you type in the name of your company, you should rank near the top of the first page. When it comes to other search queries like ‘barber services’ or ‘local hairdresser’, it may be a little more difficult to rank on the first page if there are lots of similar services in your area, however it’s often still possible to rank highly if you invest in SEO.

SEO stands for search engine optimization. It’s a digital marketing strategy that uses all kinds of tactics such as adding keywords to pages, creating backlinks and improving page speed in order to improve rankings. DIY SEO is incredibly difficult as it relies on lots of specialist knowledge and networking – unless you have SEO experience, you’re much better off paying an SEO agency to boost your rankings for you. This should ideally be a marketing service that you pay for on an ongoing basis. This will ensure that your site is constantly ranking highly.

Your location isn’t on Google Maps

Not being featured on Google Maps may not be an issue if you run a home business and don’t want people knowing your home address. However, if you run a store or a hotel or a clinic in which customers visit, it could be essential that your location displays on Google Maps. 

A growing number of people are using GPS services like Google Maps to find businesses locally on their phone. If you own a hotel and your store doesn’t show up on Google Maps when people type in ‘hotel’, it could be losing you a lot of business.

To get featured on Google Maps, you’ll need to create a Google My Business account. You can then verify your business location and get featured on Google Maps. Using Google Maps optimization, you can make sure that certain search queries bring up your location on the map.

You have no social media pages

Social media presence is becoming increasingly important for businesses. Using social media ads and promoted posts, you can spread brand awareness and reach out to new customers. If you don’t have social media pages, you could be making it harder for businesses to discover you.

Facebook, Twitter, Instagram, LinkedIn and TikTok are some of the most popular social media platforms. You don’t need a page on all of these platforms, however it’s worth trying to get involved with some of them. In all cases, pages are free to set up. You can then start posting away and building exposure.

Running adverts and paying to promote posts is the best way to reach new audiences on social media. Try to run regular campaigns while maintaining a budget.

Other local businesses haven’t heard of you

If you’re a local business, it’s so important that other local businesses know you exist. Other local businesses can then recommend you, helping you to get more customers. At the very least, they should be able to give directions if someone asks. 

It’s worth getting to know other local business owners by talking to them. You could try joining local business groups or you could attend local business events. When meeting other local business owners, consider suggesting options such as cross-promoting. This involves promoting their company in exchange for them promoting yours. This could be something as simple as sharing post on social media or putting flyers up in your premises.

If you’re not a local business and your audience is national or international, it can still be useful to have connections. It’s worth networking with other businesses that are in your industry, but that don’t offer exactly the same services as you. For example, if you run an online book store, you could connect with publishing companies, literary PR companies and authors who can help recommend your store.

You have no USP

A USP (unique selling proposition) is the key to standing out in a crowded market. It’s the aspect about your business that makes you unique from your competitors. You could have posters hanging from every street corner and adverts all over the internet, but unless you’ve got a USP, no-one will notice you.

A USP could be anything from a unique product to a unique style of service. You may even cater to a unique audience. To find your USP, you need to look at your competitors and work out what they’re not doing. It could be an area that other businesses cover, but don’t specialize in. For example, if you own a bar, you could find that while lots of other local bars sell gin, none of them have a great gin selection – you could make it your USP to have the largest gin selection in the area. 

Your USP should be a major part of your brand and should be clearly conveyed in all your marketing. For example, if you’re bar with a huge gin selection as a USP, you should include clear text stating that you have ‘the largest gin selection’ in your town on all signs, social media pages, your website and any other forms of advertising you pursue.

About the author

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Jitender Sharma

Founder of The Next Hint, Inc. and Publisher on Google News. Spent 25,000 hours in Business development and Content Creation. Expert in optimizing websites according to google updates and provide solution-based approach to rank websites on Internet. My aspirations are to help people build business while I'm also open to learning and imparting knowledge. Passionate about marketing and inspired to find new ways to create captivating content.
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