Business

6 Low-Cost Ways To Get Your Business Known Online (Part 2)

6 Low-Cost Ways To Get Your Business Known Online (Part 2)

Promoting and advertising your business on the web is a must-have in your digital marketing plan, especially in this day and age. Moreover, your business must stand out from the competition and the audience. In this way, you can create and grow a solid customer base. 

In Addition

The previous blog enumerated the first three ways to promote your business online. It covers listing your business in local listings and directories, setting up a website, and creating content. 

Ready to nail down the other three of the ways to get your business known online?

4. Optimize your website’s visibility.

What is it?

Your visibility on the world wide web is imperative. Aside from strengthening your brand, it allows internet users to see the products or services you are offering. It is not enough to just set up a website and add content to attract prospective customers. Besides, it is not sufficient to publish the site and the content on the web if it is not ranking in the top pages of any search engine. Search engine optimization (SEO), Search engine marketing (SEM), keywords, and links are just some of the digital marketing initiatives that will steer traffic to your site and possibly convert the leads to clients. 

What do you need to do to set it up?

Optimizing a website looks daunting, but you can research and practice working on it. From the progress or website data, you can identify the focal point of optimization. Analytics or metric tools can help get the data and analyze the performance of the website. Then, conduct thorough research about keywords that you can integrate with your content. Next is to optimize the website for on-page, off-page, and mobile devices. Acquire backlinks to build your website’s credibility after speeding up the loading pages.  

How much is it?

The average is from $500 to $50,000 a month. 

5. Opt for paid advertising. 

What is it?

Paid advertising is a marketing technique where companies pay an ad space owner or provider whenever a customer clicks on the ad. This method helps increase the traffic on a website as it secures the uppermost rank in a search engine through auction. Another is to run an ad campaign on platforms like YouTube. 

What do you need to do to set it up?

Paid advertising is delicate and requires expertise. Unlike SEO, paid advertising is most profitable when you use long-tail keywords. These key phrases are more specific, which will match customers to your business. There is also the necessity of understanding different types of paid ads that are not limited to pay-per-click (PPC) ads or social media ads. Then you can track your paid ad results, create a landing page for it, and assess the progress of your campaign.

How much is it?

The costs of paid advertising depend on the platform, whether it is Google Display Ads or Twitter Ads. The cost-per-click (CPC) is approximately $1 to $5.

One of the digital marketing services offers its customers is Pay-per-Click Advertising. Our PPC managers are keen on creating a highly effective ad campaign for your business, from surmising the effective long-tail keywords to optimizing the ad campaign. Contact us today to get started.

3. Leverage social media.

What is it?

Popularizing on social media is one of the fastest ways to advertise and market to a sizeable audience. Social media allows businesses to target, reach out, nurture, and engage with new and existing customers. It is a superb way to boost your exposure, presence, and brand and generate leads and sales. Facebook alone has roughly 200 million users in the US. Other social media platforms such as Instagram, Twitter, Pinterest, TikTok, LinkedIn, YouTube, and the likes are also raking in a massive audience.  

What do you need to do to set it up?

Setting up your account on social media is a no-brainer. The first is to set up your profile with the necessary information, especially your NAP (business name, address, and phone number) data. Create relevant, informative, and value-rich content and consider adding hashtags. And the promotion does not stop with one platform only. It should work across other channels.

How much is it?

Similar to paid advertising, social media advertising varies across platforms. However, a month may likely be around $4000 to $6000 for the campaign. 

All Things Considered

Technology is a game-changer. The efficacy of using brochures, flyers, or pamphlets is significantly lower compared to using paid ads, social media ads, or SEO. And since people are online, your business needs to be there as well where people can find you. Otherwise, you risk the profit intended after knowing these ways to get your business known online.

Need a One-Stop-Shop for Your Advertising and Marketing Needs?

Advertising and marketing are crucial in helping a business grow. Investing with the appropriate knowledge, skills, effort, and tools will help you in the long run to promote your business. A professional digital marketing company that provides online marketing solutions to support small businesses. Contact your online business solutions, to get your business known online. 

About the author

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Jitender Sharma

Founder of The Next Hint, Inc. and Publisher on Google News. Spent 25,000 hours in Business development and Content Creation. Expert in optimizing websites according to google updates and provide solution-based approach to rank websites on Internet. My aspirations are to help people build business while I'm also open to learning and imparting knowledge. Passionate about marketing and inspired to find new ways to create captivating content.
Follow him on Linkedin and Twitter

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