One of the biggest social media platforms is Instagram. On Instagram, users can share thousands of pictures and video and follow other people. It is a great tool for brands especially, for creative industries like food or photography to build followers, and reach more audience. But to get more followers, it is crucial that your Instagram feeds to make a great first impression. First impressions are important in real life and on social media too.
The feed of your social profile is the first things your follower or a person who came across your profile will see. He/ she will look at your individual photos later on. That is why it is crucial to present your feed in an aesthetic manner so that the viewer is compelled to go through the entire image collection in your account.
Especially for a brand, Instagram feed acts like a story that tells what the brand is about and how it will help the users. If the feed is maintained properly, the user can get the answer to every question they have about the brand with ease.
Designing a great feed is a big challenge, as most ideas are repetitive. But don’t worry, in this blog, we will talk about some effective and innovative tips for designing your Instagram feed.
Here are the tips:
1. Select an aesthetic
If you are not a fashion or travel blogger, you don’t have to limit your Instagram account to one particular type of theme. As a person, you have different sides and taste, and you shouldn’t have to give that up to grow and make your account successful.
Rather than focusing on a particular theme, select a specific aesthetic that will go with every type of photo that you upload.
There are numerous types of aesthetic to choose from like moody, bright, dark, vibrant, colorful, and so on. Choose the one that best fits your personality and posts whatever image you want to.
To select your aesthetic, see your images, and find out the common factor. Once you figure that out, use that for every image.
2. Use borders for consistency
- White border for consistency
Adding white borders to your images is another great idea to showcase your feed as one big story. It looks pleasing especially for people who love to post about different things in different colors and themes. It gives your feed consistency and creates space between your pictures. It attracts the attention of users more on your art.
- Rectangular border for the bold users
Rectangular borders are uncommon, which is exactly why it can get a lot of attention. There are certain benefits of using rectangular borders for your feed:
It makes the feed and images look more elegant, clean, and sophisticated.
It is great if you want to highlight some details in your images.
The white space you get with this can make the feed look less cluttered to the viewer.
3. Make sure your feed has variety of images
A great feed is a mix of different types of images. For both a user who has a theme to follow and the one who doesn’t, this tip is crucial. It is important to have a variety image in your feed and ensure that the images work well beside each other. Post selfies, or drawings or any other kind of image, but don’t post one type of image twice in a row. If you do that, take a minute and check out your feed in the grid view, and you will see how bad this looks.
If you do find two images of the same type, don’t delete it. Just swap it with another photo of the same subject or move it.
4. A great Instagram feed has only great photos
Choosing the right theme or aesthetic will not alone help your Instagram account gain attention. It also requires you to select the best image for publishing on the app. Thus, go with an image that fits with other images in your feed. For instance, if all your photos are in black and white mode and you suddenly post one image that is bright, it will ruin your feed.
Sure, in a personal account, it might not make a big difference. But a brand can pay a huge price for such discrepancies and lose followers. It is easy to create your own original images using the Canva .
5. Take time and make plan for your Instagram feed
Instagram is one of the biggest tools to market your personal and commercial brand. That is why it is crucial that you take some time, and plan images for posting on Instagram. Don’t click and post. Take a day or two to plan out what and how you will shoot a certain image. Edit it according to your feed, and then post it through-out the week. This type of schedule will give you ample time to find the perfect photo for your feed. It will also make managing your account easy.
6. Use videos that tells stories for your feed
Video, as we all know, is the current sensation. Interesting video not only attract more users but helps with user engagement too. If you want to try something different, create small videos or short stories and post it on your feed. It will certainly win you more followers as a recent study shows that video posts increase user engagement by 53%.
Make sure that the video is interesting, fun, have twist and is relatable and delivers the intended message.
7. Words for win
Use word in visual or in caption to deliver a message and design your feed. You can create posts that have motivational quotes or messages or short stories.
It is a must for you to select the Instagram feed idea first if you want your account and brand to grow. With these innovative tips, you can certainly create a feed that will impress your audience and clients alike. Just keep it fresh, unique, vibrant yet simple, and your account will become popular in no time.
Contributed by: Kavita Paliwal
Kavita is Outreach Specialist cum Content writer. When not glued to her laptop, she can be found making travel plans that rarely happen 😉 Connect with Kavita on Twitter @dreamerkavita