Video content is said to be one of the most popular among today’s consumers. According to statistics, the average person spends 100 minutes a day watching online video content, so this is definitely a market you want to tap into. The great thing about video content is that it’s incredibly versatile and can be about anything you like. You could post webinars or how-to videos on your site or social media. You can also film corporate events or charity functions to get publicity. It’s definitely worth investing time and money into creating video content as there are several ways it can help to boost business.
It’s easier than you think
With the latest video editing apps, you can create your own video content using just a smartphone. It’s much easier than you think and it won’t take long. You can then use integrated apps to reformat your content for various social media platforms, YouTube, your website, and more. If you’re on a bit of a budget, there’s no reason why you can’t make a couple of amateur videos yourself that will still be engaging.
Boost your SEO
If you include video content on your website this can help to boost your search engine optimization (SEO). In fact, 86% marketers say video content increases traffic to their website. This is because the search engine bots rank your website based on user experience and engagement. Ideally, you want to entice visitors with interesting video content that’s engaging enough to keep them entertained. The longer they stay on your site the better. Video content, therefore, makes your website more appealing to both today’s consumers and the search engines.
Gives you the chance to get artist
If you want to make an even better impression on potential clients you could work with a reputable design agency and really get creative. They will have the resources and professional insight to help you create impressive video content. This will give you the chance to get artistic and make something truly eye-catching. It’s worth investing in video content marketing because it helps you to boost brand awareness and make a name for yourself in the field.
Showcase your talents
You can also use video content to showcase your talents. You could make a behind-the-scenes video of your business and show how you create your amazing products. This is an effective way to build trust, and if you do it right, customers will be very interested in how your products are made. Another idea is to create educational material such as how-to guides, webinars, and general tips and advice on an area you have expertise in.
Realistic view of products
Even if you nail product photos, video will help to add a realistic perspective. If you film your products being used or even just a short clip of them sitting there this will give your online customers a better idea of what they’re like. This will also help to build trust in your brand. You can post product videos with short ad copy on social media with a link to your online store, for example. This will help to speed up the sales process as you’ll draw plenty of attention.
Connect with your customers
There are several ways in which video increases brand engagement. It allows you to connect with your customers on a deeper, more personal level. Customers will engage more with video content over text and pictures. It also appeals to their emotions. Video gives you more opportunity to get your personality across which helps customers to connect with your brand. People will watch online video content often, even if it’s promotional. It’s a fun way to pass the time on the commute or simply learn more about products or services you’re interested in.
Tell your story
Video content shouldn’t be solely about your products and services. It gives you the chance to tell your brand’s story as well. You can talk about the history of your business, how you started and why. By communicating your mission you can express important values or a connection to a cause that will resonate with your target audience. This type of video content can be very compelling. Here are a few tips on how to tell your brand’s story. You could even work with a non-profit and document it for social media. With video content, you have plenty of ways to reach out to your audience. This will do wonders for your online presence and reputation in the field.