For many online marketers, there’s no more compelling reason to get up in the morning than knowing they’ll have a new set of keyword data from Google.
Google is constantly tweaking its algorithms and releasing new features, so it’s hard for marketers to keep up with all the changes. But don’t worry — we’ve compiled a list of what we think will be the most influential changes that you need to know about for your upcoming SEO strategy 2022. So scroll down and get ready to start planning!
1. Reviewing Your Website Content
To create a correctly optimized website copy, you need to ensure that your site is on-brand across all channels. This will help drive your content marketing strategy.
Google will begin to show a ranking penalty to sites that have outdated or duplicate web pages. You’ll be able to see this on Google Search Console, as well as in your organic SERPs.
Google is working towards showing only relevant information that’s relevant to the searcher’s query. The focus here is on users and their needs, which means you’ll want to improve the relevance of each page with better keywords and more high-quality content.
2. User Behavior Insights
Google has announced that it will be providing an in-depth analysis of user behavior on a website. This will lead to better conversion tracking and the ability for site owners to make better decisions about their content. Keywords are still important, but the way Google discovers and ranks a website is evolving. So, it’s time for you to change your SEO strategy 2022, too.
If you want to stay ahead of the curve, start by implementing conversion tracking and A/B testing. Track how users interact with your website and make changes that will help increase conversions.
3. Page Layout Changes
Google is beginning to recognize page layout as a ranking factor. This means you’ll want to organize your web pages in such a way that makes it easy for users to read and navigate your site. Try including headings, subheadings, bullet points, and numbered lists for easy-to-follow content.
Another great way to improve your site’s layout is with schema markup. This allows you to include structured data into your web pages — whether it’s a blog post or a product listing — so that it shows up properly in search results and on Google’s SERP.
If you haven’t started using schema markup, the time is now! Most website builders and content management systems have an easy-to-use interface to add this markup, making it a simple task.
Think of it this way: Google sees documents, images, and videos as separate elements. By adding schema markup to your content, it helps Google understand that your elements are related, and it is an important item in SEO strategy 2022. For example, you can use schema markup to include a product image or video in your content. This makes the information more searchable by giving it a distinct name on the SERP.
Also Read: How to Improve your Local SEO?
4. Forum Moderation
Google is working towards removing personal information from search results. This means your website’s forum or social media profiles will show up less in SERPs and may even be penalized. The goal is to give users a better user experience, but it will also mean that you’ll need to monitor user-generated content more carefully.
You’ll want to create a code of conduct for your community, as well as take other measures to ensure the quality and accuracy of your comments and posts. Monitor complaints about inappropriate or offensive material, and review any moderation policies with your team regularly.
5. Product Listing Ads
Google is working to get rid of misleading and irrelevant ad results. For this reason, pay-per-click advertisements will only show information that’s relevant to the searcher’s query. This means you’ll need to make sure your product information and brand content are up-to-date across all channels—including product pages, landing pages, seller directory pages, reviews, and other content.
Product listing ads will continue to be a huge source of traffic, but you’ll want to keep them relevant and targeted.
6. Mobile-Friendly Updates
90% of searchers start a search on a mobile device. Content optimization for mobile devices will encourage users to click on links and convert those searchers into customers. If you’re not already using responsive design, now is the time to start.
Google is also updating its mobile-friendly algorithm. It will use your site’s speed as a ranking factor. A slow website can result in lower user engagement. Make sure your site loads quickly and provides a great user experience by using fast-loading, lightweight, and secure code.
Mobile advertising is also growing rapidly and will continue to do so. So, if you want to maximize your mobile marketing efforts, make sure your mobile site is optimized for mobile devices.
7. Rich Search Results
The ability to show detailed information in search results will become more prominent. This means paying attention to the products, services, and brands you’re promoting on Google and making sure your content is accurate and up-to-date. Otherwise, you could be penalized by Google for not providing the best experience for searchers.
This will also mean more business opportunities for local businesses. If you’re not using online review management, you’ll want to start soon. Be proactive when managing local reviews and you can create an excellent experience that engages potential customers. This means you’ll see more positive reviews, which will attract even more customers to your business.
8. Web-Based Video Advertising
There’s a shift towards video content, and Google wants to make it easy for users to find what they’re looking for quickly. This means you’ll want to start creating videos and distributing them across multiple channels.
Google will display the most relevant video content at the top of the search results, so you’ll want to make sure your video is relevant and appears in searches related to your product or service. The same goes for YouTube — it’s important to optimize your channel and make it easy for users to find your company’s video content on YouTube.
Google is always changing its algorithm, and it will never stop working towards improving its search results. If you are feeling overwhelmed with the increasing tasks on your checklist of SEO strategy 2022, you can hire affordable SEO agencies to give you a hand without costing you much. Although, with these SEO trends in 2022, you can focus on the changes that will provide you with the most opportunities to grow your business and improve your conversion rates. Moreover, you can also hire professional content writing services to generate high-quality content for your business to excel at on-page SEO.
What do you think about this post? What is your biggest SEO challenge for 2022? Share in the comments below.