8-Step Guide To Help You Plan And Execute A Successful Trade Show Exhibit

8-Step Guide To Help You Plan And Execute A Successful Trade Show Exhibit

Whether you are a startup or an established business, exhibiting at a trade show can be a great way to reach new customers and grow your brand. But organizing a trade show booth can be a daunting task. 

Here Is A Step-By-Step Guide To Help You Plan And Execute A Successful Trade Show Exhibit:

1. Choose the right trade show

There are thousands of trade shows held every year across the country. So how do you choose the right one for your business? Start by considering your target market and industry. There are trade shows for just about every industry, so find one that would be relevant to your customers. Then, look at the size of the trade show and make sure it is a good fit for your company.

If you are a small startup, exhibiting at a large trade show with hundreds of exhibitors may not be the best use of your resources. Instead, look for a smaller trade show or a regional show that would be more intimate and allow you to connect with potential customers more easily.

2. Set your goals

Before you start planning your trade show booth, you need to set some goals. What are you hoping to accomplish by exhibiting at the trade show? Are you looking to generate new leads? Increase brand awareness? Sell products or services? Once you know your goals, you can start planning your booth design and marketing strategy.

3. Plan your budget

Exhibiting at a trade show can be expensive, so it’s important to plan your budget carefully. Start by estimating the cost of renting a booth space, designing and building your exhibit, shipping your materials to the event, and traveling expenses. Then, create a realistic budget that takes all of these factors into account.

4. Design your exhibit

The earlier you start, the more time you will have to prepare and the less stressed you will be leading up to the show. Begin by booking your booth space and selecting any furniture or equipment you will need. 

First, make sure your booth is well-designed and eye-catching. Use graphics and signage to make it clear what your company does and why someone should visit your booth. Second, have some fun giveaways, a Spin Wheel for Trade Shows or contests at your booth to attract attention. And finally, make sure you have trained staff who can engage with potential customers and answer any questions they may have.

Your exhibit should be designed to achieve your specific goals. For example, if you’re looking to generate new leads, your exhibit should be designed to attract attention and encourage people to stop by. 

If you’re trying to increase brand awareness, your exhibit should be eye-catching and memorable. Then, start working on your design and branding. Your goal should be to create a booth that is eye-catching and inviting, so potential customers will want to stop by.

5. Promote your exhibit

In addition to designing a great booth, you also need to promote it before the trade show. One way to do this is through social media. Create posts about your upcoming trade show appearance and use hashtags related to the event. You can also reach out to local media outlets and see if they are interested in doing a story about your company and your trade show plans.

6. Staff your booth

Your booth staff is one of the most important factors in determining the success of your trade show experience. They will be the first point of contact with potential customers, so it’s important to choose staff members who are friendly, knowledgeable, and professional.

7. Follow up with leads

Exhibiting at a trade show can be a great way to generate new leads for your business. But it is important to follow up with those leads after the show. Send each lead a personal email thanking them for visiting your booth and inviting them to learn more about your company. 

You can also send them information about your products or services, as well as discounts or coupons to encourage them to do business with you. By following up with your trade show leads, you will be sure to maximize the ROI of your trade show exhibit.

8. Evaluate your results

Once you’ve followed up with all of your leads, it’s time to evaluate the results of your trade show experience. Did you reach your goals? What worked well, and what didn’t work so well? Use this information to plan for future trade shows, and you’ll be sure to have a successful exhibiting experience.

About the author


Steven Ly

Steven Ly is the Startup Program and Events Manager at TheNextHint Inc. She recruits rockstar startups for all TC events including Disrupt, meetups, Sessions, and more both domestically and internationally. Previously, she helped produce Dreamforce with Salesforce and Next '17 with Google. Prior to that, she was on the advertising teams at both Facebook and AdRoll, helping support advertisers in North America and helped grow those brands globally. Outside of work, Priya enjoys Flywheel, tacos, the 49ers, and adventuring around the globe.

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