Graphic design is more than just putting together pretty pictures and text and throwing in some color. It’s about creating a visual experience that speaks to your audience in a way that will resonate with them and get your message across. When designing any kind of marketing material, you need to think about how all the different parts will come together and how your audience will view them. When you’re designing for your business, here are some of the most common graphic design mistakes to avoid.
Using Generic Icons and Images That Don’t Suit Your Brand
A brand is your company’s identity. It’s what sets you apart from others in your field and helps customers identify with the products or services that you offer. An icon can be a logo, an illustration, or anything else that represents who your company is. Choosing an icon, a logo, and other images to reflect your brand is important. It’ll set you apart from your competitors and uniquely speak about your brand. One of the most important graphic design basics is to create icons and logos that are unique to your brand.
Designing Ony for Desktop
One of the big mistakes designers make is creating content to be viewed only on a desktop computer. Designing for desktop-first means that you design your website or app in such a way that it looks good on larger screens. However, more people than ever before are consuming content using their smartphones and smaller screens like tablets. Designers should design for mobile first to ensure that content is readable for these smaller screens.
Not Leveraging White Space Effectively
Whitespace is the space between elements in a design. It’s an important element of graphic design because it helps create balance and harmony in your work. Whitespace can be any color as long as it doesn’t distract from the design. You can use whitespace to help improve the readability of your text by separating it from other elements on the page. You can leverage it as a visual cue to help readers know what they should click next.
Using Too Many Fonts
When it comes to fonts, less is more. The general rule of thumb is that you should use one font for body text and one font for headlines. The more fonts you have, the harder it will be for your readers to read your message because each new font creates a different style and weight. It can make it more difficult to read, and you’re more likely to lose readers if you use too many font choices.
Ignoring Graphic Design Trends
You shouldn’t do things just because they are trendy, but you also shouldn’t avoid them just because they are friendly. Trends are not rules. Trends are simply the latest graphic design styles that have been popularized by the design community. When it comes to using trends in your own work, it’s important not to overdo it, but you should consider applying some trends where they make sense. You don’t want to appear outdated or unprofessional.
Creating a Color Scheme That Clashes
Color schemes are important. A color scheme is the set of colors used in a design. You want your design to look professional and cohesive and part of this means choosing colors that are balanced instead of ones that clash. Be careful not to use too many colors.
Using Too Much Text
Big blocks of text should be avoided in graphic design for the web. Too much text makes your design look cluttered, and it can be overwhelming to read. When using large blocks of text, make sure that the font is easy to read, that you break up paragraphs, and that you avoid using all caps. The more readable the content of your designs is, the more likely people are to read through them.
Not Adding Enough Visuals
The importance of visuals in design is not a secret. Visuals are what make your design stand out from the rest and get noticed, so you want to make sure that you include enough of them in your work. You can add photos, icons, and vector art to your designs to make them look their best.
Forgetting to Focus on the Proper Alignment of Design Elements
Have you ever looked at a design, and the alignment was off? Everything on one line wasn’t at the same level, or your left alignment was off. It’s important for graphic designers to use alignment wisely and make sure everything that needs to be aligned correctly is done so.