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Email marketing is one of the most effective ways in digital marketing strategies to reach your targeted audience. It is a great tool to advertise the products or services being offered by the company on different online platforms. There are numerous reasons why the use of email marketing can make a great difference in your digital marketing strategies.


The very first question that arises in our mind is – what is email marketing?

Let’s begin with the email marketing first.

What is email marketing?

Email marketing is the activity of promoting brand and services of a company by sending emails and newsletters. Today’s marketers need to more with less. So, it is the best way to target the audience with the very less budget. It has been proved to be successful in delivering Return on Investment (ROI) and revenue back to the business.

Many marketing trends will come and go, but it will always remain the most powerful channel available to the modern marketer.

Why should we do email marketing?

Email is the most important tool that almost every business uses today. Many companies across the world believe that email is the number one channel for growing business.

It can be effectively used to build the relationship with the prospects, leads, current customers, and even the past customers as it gives you the chance to speak to them directly in their inbox and it is convenient at the same time.

There are various benefits of using email marketing. Some of them are mentioned below.

  • Build credibility
  • Strengthen relationship
  • Generate Leads
  • Reach people on any device
  • Cost-effective etc.

Now let’s have a look at the pros and cons of email marketing.

Pros of email marketing

  • It can direct traffic to your website
  • The use of mobile phones becomes common these days. So, email marketing is an easy way to reach your customers.
  • One can easily inform his customers about the latest products and services.
  • Email marketing is inexpensive.
  • It’s easy to customize and integrate into other marketing tactics.

Cons of email marketing

  • Customers get too many emails from the marketers. Sometimes it makes them angry.
  • Sometimes email goes into spam.
  • Using unsubscribe buttons, anyone can deactivate the incoming emails.

Being so much in demand, companies need email marketers to create campaigns.

Jitender Sharma is an entrepreneur and internet marketer with over 5 years of experience in Search Engine Optimization, Creative Writer and Digital Marketing Consultant.

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