Amazon Storefront: The Easy Way To Start

Amazon Storefront

If you’re looking to access a broader client base, it is hard to rival the audience provided by Jess Bezos’ e-commerce giant. Of course, the competition for shoppers can be harsh, so you will want to find options to make your brand stand out as much as possible.

One solution is benefiting from Amazon’s “Stores” feature, allowing merchants to create a virtual store for their brand within You may customize your storefront to look unique from the typical platform’s layout with many pages and content such as images, videos, and text. You will also get your own AMZ web address for promo campaigns.

To help you get started, we have compiled a rundown of how to create an Amazon storefront easily. 

How To Make Your Own AMZ Storefront: Step-by-Step Instruction

Step 1: Add your store

For this, follow the below tips.

  • Log in to the Seller or Vendor central profile.
  • Find “Stores” on your dashboard.
  • Proceed to the “Create Store” button.
  • Pick your company name from the menu.
  • Click on the “Create Store” button again.

Verify that you’ve been approved as a brand-registered merchant if your brand name does not pop up. Only approved companies on AMZ will pop up when a store is created.

Step 2: Fill in the brand name and include your logo

After completing the above-mentioned steps, the platform will forward e you to its storefront builder. You will be prompt to type in your brand name and add your logo here.

Make sure your brand name relates to your brand. Don’t use brand names that will confuse customers. Then, upload the logo as a picture. The size requirements are nearly 400 x 400 pixels. You may decide to hide the logo, but it’s better to make it visible to visitors.

Step 3: Select a design for the homepage

It might sound too technical, but it is not. There are some predesigned templates to pick from, which makes this step more accessible. Besides, sellers can customize their layout by changing elements or designs.

Step 4: Work on your storefront’s design

Next, you get to develop your storefront to your specifications and taste. It’s easy as the store interface has the drag and drop option. There are many tiles, and the way they are arranged is based on the chosen design. Please choose these tiles and customize them with additional content (text, video, image). You might use links in the tiles if you wish.

Step 5: Upload your goods

You can add items to the storefront via the tiles. First, you need to upload goods to the seller account. Feel free to do this individually or in bulk. The second option is much faster and easier.

  • Log in to the seller account.
  • Choose “Inventory” on your dashboard.
  • Pick “Add a product” or “Add products via upload.” It depends on whether you want to upload individually or in bulk.
  • Then, go to the almost completed storefront and choose “Product” after clicking on a tile. Next, you may look for your product with keywords or ASINs.
  • If you wish to add new items, hold a tile and choose “Add.” Click any tile and proceed with “Replace product” if you need to replace an item. When you upload a product to some tile, it will show your product’s price and image.

Step 6: Create more subcategories and pages

It will allow customers to find your goods quickly and enhance your conversions. Furthermore, adding product pictures is a great way to develop your store further. You may even add mini pages within your primary categories.

Step 7: Check and launch the storefront

Before posting your storefront, remember to preview it. Choose “Preview” in your navigation bar. This option shows you what the store looks like and how it works. If you see any bugs, you may fix them before store launching. You may also seek third-party feedback and implement any reviews you get.

Click “Submit for publishing” to create your store and wait for the platform’s approval. It typically takes nearly 24 hours. Keep your eye on any notifications and glitches to be able to fix them.

Amazon Is Much More Than Only Your Storefront

The platform provides you with access to so many various tools that it is sometimes difficult to tell which are better for a certain purpose. For instance, the Storefront is great for branding goals, but that is pretty much it.

The selling tools are as essential as your ability to handle customer requests. An attractive AMZ Storefront can’t enhance your strategies for managing the brand, tracking sales, and optimizing listings. With this in mind, investing in selling software as much as your company spends on the front end is crucial. 

About the author


Miller Willson

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