Amazon recently reinvented supermarket shopping with its checkout-less go stores, and now the e-commerce giant, Amazon is trying to apply its tech prowess to hairdressing. The company Amazon has chosen East London as their first home for the first-ever salon. This site in East London is 1500 square feet, where customers can easily try the virtual hair colors using the augmented reality color bar and the shop curated beauty products using QR codes and the displays.
The AR tech relies on a tablet that is embedded in the mirror for showing patrons how they look in different shades using the front-facing camera of slate. Obviously, this is going to look very much similar to the Live Mode makeup feature that Amazon introduced on its mobile application in 2019. In 2019, the application was developed to allow users to experiment with different lipstick shades. Meanwhile, the shopping experience is Amazon’s new point and learn technology, which allows customers to point the products on the shelf for having relevant information. You can then easily purchase the products by scanning a QR code.
Probing further, the coming-up salon of Amazon is going to offer traditional styling from all the professionals at Neville Hair and Beauty. It costs around £50 to £250 ($70 to $350) for all the adults’ hair treatment. The retailer is recently trying the concept with its employees and will be open to the public in the upcoming weeks.
Ergo, the Amazon company has said that they have no plans to launch additional salons. Instead, they are viewing this concept as a testing ground for new technology and showcasing its beauty products.