You’re all set to develop a mobile application but don’t know what platform (iOS or Android) is suitable for your business? Google’s Android held 74% of the market share as per Statista in December 2019. This data inclines you towards Android mobile application development. But can you ignore the vast monetization prospects offered by Apple’s iOS platform?
The simplest solution then is to focus on developing apps for both platforms simultaneously. However, the prescribed budgets may not be feasible for every company.
So, which platform is right for you and how do you make a choice? Both iOS and Android have their set of pros and cons and only once you are aware of the same is it possible for you to pick one that is better suited to your requirements.
In this blog, we evaluate both iOS and Android platforms on certain parameters. As you go through the same, you will get a better idea about which one to choose.
1. Your Audience
Start with your audience. Your audience is waiting to use your mobile app. If you don’t use the right platform and the right channel to address them, you’ve lost business.
To begin, define what is the objective of your app. Is there an end goal? Regardless of which platform you choose for mobile app design and development, it must be in sync with your business model.
While Android has a larger global market share with higher downloads than iOS, iPhone users provide a higher engagement rate. This is because iPhone fans use apps for longer and make more in-app purchases.
When you compare the platforms for the number of downloads, you will see a huge gap. Nevertheless, don’t let this fact affect your decision. The audience on both platforms is different and should be your point of focus.
If you aim to target low-income employees, you must go for Android app development. On the other hand, if you want to reach out to users with higher income and education, iOS app development is the right choice for you.
You must decide the platform based on the business model of your mobile application. You need to generate revenue and profits from your mobile app and, therefore, you must invest time in setting goals and choosing a platform.
2. Mobile App Revenue
The status of iOS app users and Android app users widely differs. Even though iOS has fewer downloads and users, the App Store makes more money compared to Google Play Store. This is because iPhone users are more likely to make in-app purchases.
Therefore, if your goal is to earn money from the mobile app, your first option should be iPhone app development.
3. Development Time
The time required to develop an Android app is much more than that of an iOS app. Android is a more popular platform with device fragmentation.
There are many screen sizes and OS versions that developers need to cater to. Therefore, IT specialists need longer release cycles and must adjust the coding as per your app.
Moreover, if you think about the App Store, it comes with stricter regulations and good quality products. So, even if you can develop an iOS app faster, you aren’t sure of its approval at the App store.
You need to carefully take into consideration your project timeline before you move ahead with the crucial decision of choosing a mobile platform.
4. Development Cost
The budget also plays a crucial role in the scope and complexity of projects. It is not easy to estimate the difference in costs since several factors need to be taken into account.
First, the time required to develop apps for both platforms varies. This means that you are paying more developers for Android app development. If you want to develop an app for numerous devices, the time and resources used will increase.
Second, you need to take into consideration the hardware cost. Android Studio application can be used on any standard desktop or laptop.
However, if you aim to develop an iOS app, you need to use Xcode, which only works on the Mac. Consequently, your investment will increase as you invest in a Mac, an iPhone or an iPad.
5. Programming Languages
The programming languages for both Android and iOS mobile applications are different. Android mobile application development uses Java and Kotlin whereas iOS apps are based on Objective C or Swift for Native development. This means that you need to accordingly hire resources with different skill sets and ensure that they specialize in the respective languages.
6. Publishing Process
Android apps take longer to develop, however, publishing on the Google Play Store is relatively easier. Apple has a strict and lengthy approval process for app publishing.
Also, once the Android app is published, it takes a few hours before it is available on the Google Play Store. You can perform beta testing and easily send out updates if needed.
On the contrary, in the case of iOS, updates, and modifications take longer to process. This is because every change goes through the strict approval process.
After going through the various aspects discussed above, you will be able to understand what works best for your business. However, before you do that, here’s a quick takeaway that can further help you answer questions and decide between Android and iOS.
- If you want to reach a larger audience – Android
- Your goal is to generate more revenue per user – iOS
- If your budgets are restrained and you want to use existing PCs for mobile app development – Android
- If you use iOS hardware – iOS
- You need a simpler development process – iOS
- If you want to quickly make the app available on a store – Android
- If you require frequent changes and customizations – Android
- You require social media integration – iOS
- If you want to focus on user experience – iOS
- You aim to ensure security and lessen the risks of malware – iOS
Finally. there is no definite answer to know which mobile platform is better for app development. It is dependent on your business and a variety of other supporting factors.