On Tuesday, Apple company threatened the App store that all the applications that will not comply with the new privacy features are going to be removed from the Apple Play Store. The new feature that should be compiled by the applications is something that will allow the users to block the advertisers from stacking up their private and important information.
App Tracking Transparency is the new feature that is dubbed and was planned to debut this year. But the plan delayed because of some reasons and this gave the developers time to make changes to their applications and address privacy issues. There are so many tech companies and advertisers who claimed that this can hurt the small developers especially the gaming platform developers. But Craig Federighi, senior vice president at Apple said that people should know that they are being tracked on different types of applications and websites.
Probing further, the new privacy feature will require a pop-up notification claiming that we would like to track your information across apps and websites by different companies. And it has been expected that this is the place where most of the users will decline the permission. However, Facebook and Google are the largest to pick up on their habits and interests and serve with relevant ads, according to the people choices.
Apple company, was under fire itself last month when a number of people filed a complaint with data protection watchdogs in Germany and Spain. It was also said that a tracking tool in the devices breached European law but Apple said this is totally inaccurate. Hence, this is the reason why Federighi said the company will provide advertising without invasive tracking. However, getting everything right will take time, collaboration, and partnership but the results will definitely be transformative.