Are Your Marketing Efforts Being Ignored? Here Are Some Campaign Fixes

Are Your Marketing Efforts Being Ignored? Here Are Some Campaign Fixes

Marketing as a small business is a difficult game. You’re clamouring for attention in a world where every other business is doing the same, and sometimes it feels like the world is only big enough for the few. As such, you’re not sure what direction to take your marketing, and it’s hard to anticipate the results of a campaign no matter how much money you put into it. 

But there’s one thing for sure: your marketing just doesn’t seem to be working. Indeed, the world of marketing can be hard to impress upon and no one solution works for every single company. That’s left you with not getting the results you want when you first put the campaign together, and you’re not sure what to do next. 

So let’s delve into the reasoning behind that; are your marketing efforts being ignored? It’s likely. And if you want to make a change for the better, we’ve listed some ideas to employ below. 

Uncomplicate Your Messages

Do your posts use a lot of words? Maybe they’re too image heavy without much clarification? Perhaps the colors don’t mix together very well? And ultimately, your posts are blurring together and don’t mean much to those who see them. 

Simply put, your design choices are complicating your messages. People don’t know what they’re looking at, and when they can’t make a decision about content within the first couple seconds, they’re not going to pay attention. It’s the same thing that makes them click off of a slow loading website! So, while your posts need to be visually appealing, they need to make sense even to an outsider. 

Put Something Tangible Out There

Tangible marketing efforts work wonders when they’re deployed well. After all, who doesn’t love getting a free sample or useful promotional items handed to them at an event? So why not try using methods like these in your next marketing campaign? Of course, hiring a product sampling agency can be a bit pricey, but the cost of doing so will be offset by a new strength in your local word of mouth. 

Give customers in your area a sense of just what you’re able to do and they’ll pay it forward tenfold. Set up at a local event with a booth, go to trade shows, offer out items during festivals – these are all great platforms for your new marketing pursuit. 

Take a Customer Focused Stance

Your marketing needs to appeal on a personal basis. As such, you need to take a customer focused stance. You need to talk to them about their own needs and lives, and when it comes to designing a campaign, many businesses forget that. Sure, you’ve got a good product that you’re proud of, but you can’t talk about it 24/7. 

Instead, focus on how that product or service can help those who want to buy it. You can detail features and benefits, but make sure these points work in your favor. You’re not boasting here, you’re selling! And that’s something you should never forget, so go back to the drawing board and consider what you’re saying. What does it sound like? 

Your Posts are Far Too ‘Samey’

Of course, you need to post with your brand identity in mind. That often means posting in the same tone, with the same style graphics and fonts, and with a similar message to pass on. So, you’ve got your template and you’re ready to announce something. Plus, your customers are already following and eager to see something new – time to upload! 

However, once it hits their timeline, they simply scroll past. Why? Because it’s the same thing they’ve already seen. It’s tempting to just recycle content when you didn’t get as many impressions the first time round, but your customers are going to notice. 

Make it fresh, pick it apart and use it in a different way, and have something new to say at least once a week. You can post reminders from time to time if you’ve got a special event like a sale coming up, but even then you need to entice people in.

Your marketing efforts could be being ignored. And while that can seem like a big waste of your resources (and it is!), it’s not uncommon for small businesses like yours. So let’s make sure this doesn’t go on much longer; keep the tips above in mind to target your campaign efforts more closely to the customers you’re looking to impress. 

About the author


Steven Ly

Steven Ly is the Startup Program and Events Manager at TheNextHint Inc. She recruits rockstar startups for all TC events including Disrupt, meetups, Sessions, and more both domestically and internationally. Previously, she helped produce Dreamforce with Salesforce and Next '17 with Google. Prior to that, she was on the advertising teams at both Facebook and AdRoll, helping support advertisers in North America and helped grow those brands globally. Outside of work, Priya enjoys Flywheel, tacos, the 49ers, and adventuring around the globe.

Add Comment

Click here to post a comment

Your email address will not be published. Required fields are marked *

Subscribe us

Please wait...
Want to be notified when our article is published? Enter your email address and name below to be the first to know.