A contracting business is a business whose products or services are based on the use of performing on-site work. Usually, contracting businesses have small numbers of employees that they regularly supervise, but those numbers can vary. There’s a lot of responsibility involved in owning a contracting business – from understanding legalities to effectively managing your team, and everything in between. However, there are some useful tips that can make it easier to run a successful contracting business.
1. Get Insurance
When you run a contracting business, accidents can happen – no matter how careful you are. It just takes one moment of distraction to cause a serious accident. You want to make sure you can take care of your employees if anything like that happens, as well as protect your firm. There are different types of contractor’s insurance that may be a good fit for your company. The three main ones are general liability coverage, contractor’s insurance for vehicles, and worker’s compensation coverage.
- General liability coverage is a good way to protect your contracting business from financial losses due to third-party claims. In essence, it protects you against lawsuit costs that may come your way due to a mistake on your company’s part while on a job.
- Vehicle contractor’s insurance is a great way to cover the vehicles that you use for contracting work, as well as employee vehicles if they are used for company purposes. It also covers any damage done by those vehicles.
- Worker’s compensation coverage ensures you have a policy in place to take care of your employees if they become injured while on the premises. This is an important part of running a contracting business – workers’ comp insurance can protect you from being sued by an employee who gets hurt, as well as protect your employees from needing to pay hospital bills out-of-pocket.
Having the insurance that fits your business model is important since it can help your team and your company go through potentially tough times a lot smoother.
2. Support Your Employees
Contracting jobs are not easy, especially if you do physical labor. You want your employees to be as comfortable as possible, which means keeping them healthy and happy. Doing what you can to prevent employee burnout is key since happy employees benefit you in the long run because they will be more productive. A good way to keep your employees content is by serving healthy food during lunch hours. Having a cooler full of drinks and some lunch meats on hand can let your workers refuel without having to leave the site for too long, or having to worry about where they can get food.
If someone is injured on the job, make sure to find the physical therapy they need – you want them to get better. Doing everything you can to show that you care and that you appreciate your team can go a long way for your contracting business.
3. Use Social Media
Social media is one of the most powerful tools available – especially for contracting businesses. Not only does it make marketing your company easier, but you can also keep in touch with your customers and fans on different social media platforms. A few things you should do include:
- Posting customer testimonials is a great way to show that you are doing your job well. If someone is happy, they may want to share their positive experience with others. A satisfied customer can be one of the best promoters for your business
- Encouraging people to follow your company on social media platforms like Facebook and Twitter lets them stay up-to-date with what you are doing, as well as see what your company has been up to.
- Offering helpful tips or sharing relevant industry information can win you new followers, as well as show that you are a reliable source for contracting information.
- Present your team in a positive light. Instead of listing out what members work in each department, make an image showing what they do all in one place. If you have a team lead or construction manager who is particularly skilled or works well with the crew, showcase them in your social media posts to show that you respect and appreciate your team. People respond well to positivity and respect, which can go a long way for your company.
Social media marketing is one of the best ways to increase your business’s exposure. It is a powerful marketing tool with the potential to reach millions of people at once, and it is free. Improve your contracting business by putting time into making social media work for you.
4. Create A Brand
A brand is essentially how people think of you as a contracting business – it’s the image your company puts out there. Your branding should be consistent across all platforms and should represent what you do through colors and images that reflect those who work for you. You want to be able to develop a brand identity in the eyes of customers and potential clients so they know what to expect from you.
Having a strong brand can help you win new clients or get repeat business. It is important that you know what makes your business unique, and that you use this information to shape your brand. The most successful brands are those that create their own identity with key ideas and values. If you want to build a strong brand, focus on highlighting the qualities of your employees, as well as the tone of voice or personality which can be communicated through your social media posts.
5. Streamline Internal Communication
Having a place to store files and share them with others is essential since it lets your employees access important items quickly without having to waste time looking through numerous storage areas on their computers. In addition, if you have more than one team on the payroll, you want to make it easier for team members and team leads to stay in touch. Email is great, but using cloud storage for documents helps save time and makes it more likely that everyone will have access to what they need.
By having a more streamlined communication system, you can increase productivity levels for your contracting business. It’s important to have clear communication channels so team members know what needs to be done, how to do it, and that they are going in the right direction. The contractors who have a means of staying connected will be more likely to produce better work, as well as increase productivity. In addition, if most team members can stay in touch easily, it makes transitioning between projects go more smoothly.
As you can see, there are several ways to see your company grow even bigger. By utilizing these tips and tricks, you can provide your company with an edge over competitors and achieve success as a result. Once your business is flourishing, you can start working on more complex projects that will bring in high-value clients. As your contracting business grows, it will be important to keep along with changing times and stay up-to-date on new techniques that can help you succeed even more.