If you want your business to succeed and make it popular in the industry, you want it to be visible on Google. It is the primary platform all over the world for people searching for information about any topic. If your business shows up in the top 5 Google search results, you can expect successful click-through and conversion results. However, if it gets lost beyond the first page, it will be difficult for your potential customers to find it unless they specifically look for you.
You want to make sure that you have the right tools to achieve this position. Google Ads and SEO strategies work hand-in-hand to put your business on the map. After all, if your company is not visible on the internet, it won’t gain much traction in this day and age. Almost everyone avails services like Spectrum internet connections to gain constant access to the worldwide web. Therefore, it is necessary for you to use Google Ads and SEO planning to grow your business. They help you achieve success in the following ways and many more.
Put You In The Top Google Search Results
If you focus on Google Ads, you will automatically be placed in the top search results on Google. They even have precedence over the top organic search results. Therefore, it is well worth investing in Google Ads.
The Adwords tool is extremely intuitive and lets you know which keywords will reap the best results, and place you at the top. In addition, you can also overtake your competitors by seeing which keywords they succeed for organically and creating Google Ads with them. However, it is inadvisable to poach words related to their brand or product directly, as Google is smart enough to detect such deceptive practices.
Give You Unlimited Potential Leads
Scalability is a big advantage with solid SEO strategies and Google Ads. Theoretically, you can access a limitless number of potential leads with these methods. This is because new people may be searching keywords related to you every single day.
Therefore, if you properly plan your SEO strategies and run intelligent Google Ad campaigns, you can gain a significant number of genuine leads with potential conversions.
Make Remarketing More Convenient
Often, just seeing your product or services once won’t be enough for a potential customer. You might need as many as 4-5 contact instances to get the customer to actually access your website and buy something.
With efficient Google Ads and SEO strategies, you can connect with your audience at multiple points of the lifecycle multiple times, leading to higher conversion rates. This remarketing is often automatically targeted at people who have previously shown interest in your business or any of its related keywords.
Provide Ample Data
One of the best aspects of Google Ads is the sheer amount of insights and data it offers. It lets you know which keywords succeeded on what platforms and with what demographics. Its incisive data lets you know what keywords and audience targeting yield the best results.
This, in turn, makes SEO planning a much easier process, with proper data you can analyse and utilize in your ongoing campaigns. This data will also offer you detailed insights into who accesses your website and searches its keywords. From age and gender to location and even time spent, you’ll have everything you need to know about your audience’s behavior when it comes to your keywords and platforms.
Give Predictable Results
Often, when you run marketing campaigns, you need to make probable predictions on how well they’ll perform, and justify a budget accordingly. Previously, this was quite difficult to do as you couldn’t accurately gauge results yourself. With Google Ads, you can easily predict how many people you’ll reach and what their response will be.
The Adwords dashboard itself gives extremely clear predictions and insights which are usually extremely accurate. Using them, you can figure out how much to spend to get your desired results. Therefore, predictability is an excellent asset for digital marketing on a budget.
To sum up, Google Ads and SEO strategies are necessary assets for a digital marketer’s toolkit. They have a number of benefits and make the whole process much more efficient and effective.