Brand events are an excellent way to introduce your business to potential customers and show them what your brand is all about. When they are done well, they can inspire a big increase in sales and help you grow your business.
However, a lot of businesses hold brand events and it’s likely that most of your attendees go to them quite regularly. A lot of these events are very similar and they all merge into one, which isn’t good news if you are trying to create a distinct brand that sticks in people’s minds. When you are planning your event, there are a few fundamentals you need to get right. However, the most important thing is that you avoid hosting a forgettable event. These are some of the best ways to ensure that it sticks in people’s minds.
Give Them Something To Take Away
Giving people something to take away with them means that they have a reminder of the event once they get home. Branded items like t-shirts or even buttons are always a good idea if you want your brand to be remembered. If you want to keep costs down, you should invest in the best button maker and make your promotional products yourself. Alongside your branded items, you should offer something that provides value to your guests, like a free eBook, for example. You could even put the eBook on a branded flash drive to kill two birds with one stone.
Serve Excellent Food And Drink
The food at business events is often pretty bad. It’s the same boring stuff and the quality is never good. That’s why events with the best food are always the ones that people remember. If you want your brand event to be memorable, you should invest in a private chef and serve food that captures people’s attention. A lot of brands struggle with this because they think it’s something that will cost them too much money. However, if you find the right catering company, you can manage the costs and it’s worth spending a bit more on good food if it means people remember you.
Host Games And Competitions
It’s easy for business events to turn into presentations. With this in mind, you should give people something fun to do whenever you can. If people are having fun, they will form memories about the event and they are likely to tell their friends too. You don’t need anything complicated either; simple things like quizzes work really well. Even something as simple as an entertaining round of Jeopardy can be enough to make the event memorable. A bit of healthy competition can help to break the ice and get people to interact with one another a bit more too. These kinds of events can be quite awkward, to begin with, so some fun games are a good way to get the ball rolling.
It’s so easy for your branded event to be forgotten instantly, and that means you won’t get the exposure that you want from it. But you can avoid that if you keep these tips in mind.