As a business leader, you may know how difficult it can be to create a successful email marketing campaign. Numerous things can go wrong.
You may fail to define the right target audience.
Or your email design and content may fail to engage.
Or more importantly, you are using an outdated and not recently verified mailing list.
So how can you be sure that you will succeed once you create and revise your marketing campaign?
Simply, start from the beginning by cleaning your mailing lists. Because your perfectly crafted, engaging email marketing campaign may crash if it doesn’t reach a massive audience of potential clients.
That’s where an advanced email checker can come as a perfect solution, automatically clearing your mailing lists, leaving you only the valid addresses, and making sure your email will be delivered.
This advanced tool goes through a verification process based on the developer’s algorithm, following numerous steps. Here’s how most email checkers work.
When you are writing a professional email or creating any kind of content, you want everything to look clear and perfect without any typos. You should have the same attitude towards emails in your list. Email checker will do the same thing apps as Grammarly do for your written content, making sure that syntax is on spot. Here’s what syntax check looks for:
- Email standard correspondence- checks that every substantial part of an email exists
- Number of symbols maximum 64 symbols allowed in a local part of an email
- Dots are placed appropriately
- Placement of special signs in the local part of the email
A domain is the part of an email that follows the @ symbol. This check ensures that the domain spelling is correct and that this domain really exists and is valid.
This email checker feature is important because domains are changeable and don’t last forever. And neither do emails tied to them. Some companies may disappear from the market, while others can move to other domains, creating emails tied to them.
An email checker can identify emails that belong to catch-all domains Catch-all domains are unverifiable domains that accept all the emails even if they have nonsense in the name,
The problem with catch-all email addresses will accept all emails even if they are invalid or non-existing, leading to hard bounce rates. People usually create these emails to keep unwanted emails away from their inboxes.
After identifying catch-all or unverifiable emails, the email verification tool will inform you about these and leave it up to you to decide whether to use catch-all-labeled emails in your campaign or not.
Email Address Ping
In this part of the email verification process, the email checker sends a ping to specific addresses and sees whether there will be a response.
If the expected response arrives, it’s full proof that the email in the case is valid and active and you can use it in your campaign. And this feature is also known as SMTP authentication
Now that you are familiar with the most common and effective features of email verification tools, you can see clearly how they can help you get a clear list of valid and active emails and make sure that your emails land where sent.
By maintaining the mailing list up to date, you’ll decrease your bounce rate, expecting your deliverability rates to soar to 98%.