Shopping online using a smartphone is quite popular these days. If you don’t shift your eCommerce store to meet these changes, it will fall behind. A recent report conducted by Google says, 61% of users are unlikely to return to a mobile site they had trouble accessing, and 40% visit a competitor’s site instead. This is why it has become extremely important for businesses to have a mobile-friendly eCommerce store.
Signs Your eCommerce Store Is Not Mobile-Friendly
There are a number of signs that show your eCommerce store is not mobile-friendly. A few of them are listed below:
- The website takes too long to load
- The site is not responsive
- There are too many pop-ups and ads
- It is difficult to click on links and buttons
- The font size is too small
- The website is not optimized for mobile search
- There is no mobile app
These are just a few signs that show your eCommerce store is not mobile-friendly. If you want to make sure your store is accessible to mobile users, you need to make it mobile-friendly. To save time and effort, address the AppKong team of professional web developers who will ensure that the mobile version of your website is working properly.
How to Improve Your eCommerce Website?
There are various things that you need to take into consideration while making your eCommerce store mobile-friendly. Let’s take a look at some of them:
1. Use a Responsive Theme
The first and foremost thing that you need to do is to use a responsive theme for your eCommerce store. A responsive theme automatically adjusts itself according to the screen size, making it easy for users to browse through the website.
2. Optimize Images
The second thing that you need to do is to optimize images for mobile devices. This can be done by compressing the image size without compromising on quality. You also need to make sure that the images are placed properly and do not take too long to load.
3. Avoid Pop-Ups
The next thing that you need to do is to avoid pop-ups on your mobile site. Pop-ups can be extremely annoying, especially on a small screen. Not only this, but they also slow down the website, which can further frustrate users.
4. Easy Navigation
It is crucial to make sure that the navigation on your mobile site is easy. Users should be able to find what they are looking for without any difficulty. You also need to make sure that the links and buttons are placed properly and are easy to click on.
5. Compatibility With All Devices
Last but not least, you need to make sure that your mobile site is compatible with all devices. This means that it should be accessible on both smartphones and tablets of various brands and sizes.
6. Personalization
You also need to personalize the mobile experience for your users. This can be done by providing them with relevant content and products based on their location, interests, and past behavior.
Additional Tips for Mobile Optimization
There are a number of alternative strategies to get your eCommerce store back up and running. And turn it into a mobile eCommerce store. Try following the tips below to make your store more mobile-friendly.
Get a Plugin
There are a number of plugins that can help you turn your eCommerce store into a mobile-friendly website. These plugins are easy to install and use and can be a great way to improve the mobile experience for your users. A possible downside is that you might need to customize the themes to match your mobile layout with your actual website’s layout. Different layout designs and themes on your website might overwhelm or confuse your visitors. However, when you’re searching for the best answer with minimal effort, you know you have a simple solution.
Redesign Your Store
If you want to make sure that your eCommerce store is fully optimized for mobile, you might need to redesign it. This can be a time-consuming and expensive process, but it will be worth it in the long run. You need to make sure that the design is responsive and that all the images are optimized for mobile devices. You also need to make sure that the navigation is easy and that there are no pop-ups or ads.
Use Google’s Mobile-Friendly Test Tool
Google offers a mobile-friendly test that allows you to check whether your eCommerce store is optimized for mobile devices. This test will give you a report on how mobile-friendly your website is and will also offer some suggestions on how to improve it. This is a great way to make sure that your store is fully optimized for mobile devices.
Voice Commerce
Voice commerce is one of the latest trends in eCommerce and is slowly becoming popular among online shoppers. This is a great way to make sure that your store is accessible to mobile users. Voice commerce allows users to search for products and make purchases using voice commands. This is a great way to make sure that your store is easily accessible to mobile users.
Use Accelerated Mobile Pages (AMP)
Accelerated mobile pages are a great way to improve the loading speed of your eCommerce store. This is especially important for mobile users as they are often on the go and might not have the time to wait for a slow website to load. AMP can be used to improve the loading speed of your website and make sure that it is accessible to mobile users.
Conclusion
Mobile optimization is essential for any eCommerce store that wants to be successful. It is essential to make sure that your store is accessible to mobile users and that it offers a great user experience. There are a number of ways to optimize your store for mobile devices, but the most crucial thing is the user experience. Try following the tips above to make sure that your store is fully optimized for mobile devices.
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