Marketing is vital for all businesses, but how that marketing is done and how successful it is will be entirely down to your choices as a business owner, so it’s crucial to understand what is required. One of the most important elements of business marketing right now is personalization. If a potential customer feels they are being spoken to directly, they will be much more inclined to buy whatever it is you’re advertising. Not only that, but they will also be more likely to stay loyal to you, buying from you more than once, sharing your information, and giving you a good review.
It’s clearly important to make your marketing more personal, but how can you do it? Read on to find out.
Just a few years ago, and certainly no more than a decade, a person’s phone was just that; a phone. They might have it with them when they go out, but it would really only be for emergencies. There weren’t so many apps, social media wasn’t so prevalent, and digital cameras took much better photos than a phone ever could.
Today this has changed dramatically, and people tend to have a personal relationship with their cells; their entire lives are stored on there, from photos of loved ones to dating apps to work emails, and more. They take that phone with them everywhere, and it’s likely to be the first thing they look at when they wake up, often before they even get out of bed.
Therefore, once you have permission to send SMS marketing messages to this personal device, you are more likely to be looked upon warmly. It’s why SMS is so popular with businesses; they want to be seen as real people, and it’s a technique that works. A text feels like a one-to-one conversation, even when it isn’t. Look more closely at SMS marketing guides for additional information.
Create Content That Speaks To The Customer
When you run a marketing campaign, one of the most important elements is working out who your target market is. This will involve plenty of market research, and you’ll need to know as much as possible about the people who are most likely to buy your products. This will include age, gender, location, what they do for a living, whether they have children, if they are homeowners, what their hobbies are, and more.
Once you have that information, you can create content that will speak directly to your target market. By tapping into what they like, what their frustrations are, how they buy things, and what they want, it will seem as though you are talking directly to those you want to sell to, and that goes a long way in sales.
There isn’t a platform that is more personal than social media. This is where people share their innermost thoughts and post photos of their loved ones and rant about or praise businesses they have bought from, and so on.
Therefore, if you can position your business on social media and respond to comments and questions, post regularly, and even participate in discussions within certain groups, you can show that you are real. Being authentic, that is, showing the human side of your business, is all part of the personalization experience. People don’t want to buy from big corporate machines or – to some extent, at least – AI, but they will buy from individuals. Make your social media posts individual and engaging, and you should find you make sales.
Use Collected Data
Because of extensive data sources and sophisticated analytic technologies, personalization is feasible in every sector and every business, meaning that business owners – with the right information – can really make a difference in their marketing and boost their sales considerably.
Take advantage of every chance to learn from your target audience and current consumers. You will get deep insights into your audience by collecting information about them via website visits, social media participation, email exchanges, and other means. The more you understand who they are, what they want, and how they like to communicate, the simpler it will be to engage with them in ways that will entice them to interact with your business. They will feel as though you know just what they want and be much more receptive to you because of it.
Plan Your Content Carefully
The content you produce is what is really going to help you sell. There are numerous ways to get people to your site or social media pages, but if the content isn’t what they are looking for when they get there, they will go again without having explored the site or bought anything.
Be systematic in your approach and create a road plan for your material. When creating and assigning your content collection, consider the whole funnel – top, middle, and bottom. Though the bulk of marketing material focuses on new customer conversions, don’t overlook current customers in order to promote recurring business and enhance upselling possibilities. Brand personas will help you direct your content creation and better understand the diversity of customer interactions with your brand throughout this stage.
Create Targeted Landing Pages
Landing pages are a great way to put customized, personal marketing to use. You can tailor the message on each page to the audience’s preferences in terms of language and topic. They will be able to learn more about your business here, and you can tempt them with unique offers in return for more information about them.
This will take some time to get right, and again it links back to data and understanding who your customers are. The good news is that once you have these landing pages in place, as long as you are constantly updating your site with good content, you should be able to use them to your advantage for many years to come.
When compared to generic workflows, personalized email workflows have better click-through and conversion rates. The good news is that there are many marketing automation solutions to select from. Many provide their basic services for free, with money required only when you join up for their premium service.
In other words, you can use automation and still offer personal marketing, something that you might not have thought was possible, but that will save you a lot of time and effort going forward.