Opening your coffee shop might seem like an intimidating undertaking. You need to find the right spot and the right equipment while making sure you can remain open long enough to be worth the investment of time and money. If you have your heart set on opening a new pop-up coffee shop, keep these tips in mind as you begin planning your business venture.
1. Research the Coffee Industry
If you’re serious about opening a pop-up coffee shop, it’s important to know what your competition is up to. Do some research into which cafes in your area are struggling and why. How could you do things differently? Can you get better quality equipment? Start with small changes that can make your business more profitable while retaining its authenticity.
As you research the industry and how to start a coffee shop, take note of companies that can provide you with the best equipment and products to meet your needs. While you may have a special drink that you want to build your coffee shop around, don’t forget to perfect basics like drip coffee. As Lightspeed shares, “Since standard black coffee will account for a good portion of your store’s sales, you’ll want a coffee maker that pulls its weight.”
2. Refine Your Vision
Before you set out to start your pop-up shop, it’s important to know exactly what you’re trying to accomplish. Are you a coffee enthusiast who wants an excuse to play with new beans and brewing techniques? Do you have dreams of opening a permanent space one day?
Nail down your motivation early on. This way, you’ll be better equipped to handle ups and downs if you have a focused goal in mind.
3. Create a Business Plan
Before going forward with your pop-up shop, make sure you have a solid business plan in place. A formal business plan helps you answer questions about who your customers are, what services or products you’ll provide, and how much cash it will take to get you up and running and turning a profit. Research business plans from successful pop-up shops and local startups to get ideas to create your own.
4. Choose Your Location
It’s important to select a location for your coffee shop that makes sense given your target audience. If you want people from all over town to visit, look for an area with lots of foot traffic or an easy parking spot. Make sure, however, that your business is within your state’s legal limits.
Many new coffee shops are reutilizing shipping containers to use as the actual coffee shop so it may be a good idea to look for shipping containers for sale. According to the experts at Hale Trailer, “there are always a handful of ways to use your storage or shipping container” and they are an excellent solution for storing raw materials at the site.
5. Find the Right Suppliers
Quality coffee is essential to any great café. However, it’s also expensive and sourcing can be complicated. For example, you might have to deal with roasters who sell exclusively wholesale or distributors who only offer corporate accounts. Fortunately, there are ways around these complications; you just need a little know-how and some patience. After you’ve decided what kind of coffee you want, consider reaching out directly and asking your potential suppliers for their information. If they don’t want to give it out (and some won’t), search for wholesale listings online—you may find something that works without having to compromise quality or price.
Specialty coffee is one trend that shows no signs of slowing down soon. If you’re considering opening up your pop-up coffee shop, keep these tips in mind to help you along the way.