The golden arches, the swoosh, a letter f in a blue box, an apple. These are some of the most recognisable logos in the world, and they are a pivotal part of the entire brand. When creating a logo, you might want to design it by yourself or get outside help. Either way, a logo will play a huge part in the long-term success of your company. We are going to look at what to think about when redesigning your logo that will help make you and your business more successful.
Get Outside Help
There are several ways that you can design a logo. The first would be by sketching it yourself and printing it off. This way is ok if you are an artsy person, but it is not recommended if you are not. Alternatively, for a quick and simple substiture you could get the help of an online logo maker.
These tools are fantastic, as they have many creative functions that allow you to freely and effortlessly create a customised logo. You can easily change fonts, colours, add or take away images, and many other functions. Interestingly, logo makers can be great value for money, meaning that you won’t be putting yourself in a financial burden when using one. Another idea would be to pay a professional logo designer to do it for you.
This is the more expensive option, but it will save you time, meaning that you can focus on other parts of the business that need your attention.
Inspiration comes and goes, and it is not something that you can flick a switch on for. In business, creating mood boards is a great way to get inspiration. You can do this yourself, or as a team. If you come up with an idea as an individual, then write it down or draw it, and then come back to it another time to see if you have the same emotion towards it.
The benefit of noting several ideas down is that you can experiment with integration. The same applies as a team. If everyone involved has an idea, then you will be able to bounce ideas off one another, giving yourself more chance of finding that perfect picture, colour, font, or slogan for your logo. Another way to get inspiration is to look at the successful competition, and see what is working for them.
It is no good to use just any successful company, as most of those in other industries won’t have relevant logos. See what style is working, but that doesn’t mean copy it, as you don’t want to get a reputation for trying to imitate other brands. Keep it unique, but pertinent, and you will find it to be one of the best ways to rapidly grow your business online.
A Logo is For Life, Not Just for Christmas
Customers, and people in general, will take one look at your logo and get an instant perception of the company. The old saying ‘don’t judge a book by its cover’ doesn’t always apply, and this is an example of one of those times. Based on this reason, you will want to make your logo as evergreen as possible, meaning that it will be suitable for all occasions. Having an evergreen logo could well be one of the 11 secrets of small business success. The same goes for any wording that you may have in the logo, as today’s slang may not be used tomorrow, meaning that your logo can become dated quickly. Also, be mindful of images that are seen as trendy, and even colours can go out of fashion – causing your logo to appear dated. Sometimes, more is less, and you will often find that simple logos with relatable fonts, colours, and images will become timeless. The same can apply to offensive imagery. This could dramatically cut your number of potential clients.
If your logo becomes dated or irrelevant, then you will find that it may cost you time, money, and reputation. Having to re-brand products is not cheap, and you will have to make people recognise your brand again.
Take Your Time, and Make Sure That it is Right
So, as you can see, a logo is far more than just a picture on your product, it is a powerful marketing tool that plays a big part in your business today, and in the future. Therefore, deciding on your logo should not be a decision that is made overnight, it will take a good amount of design work, as well as a bit of market research to generate public opinion. Decide how you want to design your logo. Making the right choice will give your company every chance of survival, and also lay the foundations for future success.