Instagram CEO Adam Mosseri gave some insight into the platform’s future in a quick year-end video statement. We’ll have to reassess what Instagram is, he added, because the world is changing swiftly and we’ll have to move with it. Instagram launches monetization ideas so that the influencers can enjoy earning on a better level.
Instagram launches monetization ideas for better expansion
The app will “concentrate all of our video offerings on Reels and continue to expand that product,” according to Mosseri. In recent months, Instagram has made several adjustments to how it handles videos. It wiped off the IGTV brand in October to make room for longer-form content in the main stream. Users must, however, navigate to Reels to see the entire film.
More monetization options
Instagram will add more monetization options to help creators make a livelihood, according to Mosseri. In addition, Mosseri stated that in 2022, Instagram would focus on messaging (as it is likely the most common form of online communication) and openness.
Mosseri mentioned a few changes Instagram made this year that aimed to give users greater control over their experience. In direct conversations, he emphasised features such as sensitive content filters, the option to conceal like counts, and Hidden Words. In 2021, though, Instagram hasn’t exactly had a pleasant ride. For starters, work on the Instagram Kids app has been halted due to security concerns.