Business

It’s Time To Move Your Business Online

At some point during running your business, you’re likely going to be looking for ways you can expand it without costing you too much. There are a lot of changes a business can make to progress forward, but none of them are going to be as large as moving online. There are so many benefits and marketing advantages to moving online, that the longer you wait, the more you’re losing out on.

Moving your business online is something you can do in multiple steps, and you pace yourself as much as you need – but it’s worth noting that not all aspects of online marketing are expensive and should be done as soon as possible.

Social media

If you’re looking for new ways to open up your marketing, you should first take a look at how your business can benefit from social media. Simply having a page for your business set up on multiple platforms is a great start to growing some awareness for your brand, and you can grow from there. Around half of the world’s population is using social media, and that’s a huge market that you’re yet to make use of. There’s a reason that every major company has its own social media page, and you should too.

Not only do you gain from having more people to view your business, but you have a chance to interact with your audience. Social media isn’t just for marketing, and your business is going to lose a lot of following if all you do is spam advertisements. 

If you’re going to gain a large following, you need someone who is up to date on current trends and is able to connect with the people that you’re trying to advertise to. Making use of trends and topics is a great way to get your page seen by more people. A lot of social media users have reported that they’ve found new products through social media use.

Your website

If you want to grow your online presence to be more than just a social media page, you should consider setting up your own website. Having your own website will allow you to start selling to customers over the internet – of course, you’ll need to have deliveries organized before this. However, it’s going to be well-worth your time and money, as you’ll have a whole lot more customers than you’re used to, being so open to the rest of the world.

Any website isn’t the solution to this, though, as you’ll want to make sure you have something that accurately represents your business. A cheap and low-quality website just won’t do. Websites typically require a lot of investment and testing to make sure they’re responsive and easy to navigate. Without the testing, you could lose a lot of potential customers to bugs and faults within the website – and who knows whether or not those customers will come back at a later date.

Ecommerce businesses have been growing more and more popular as the years go on, and it’s a trend you should be very ready to jump onto! A large part of eCommerce is automated, which means that there’s almost no interaction between you and the customer unless there are going to be any questions over your products or business.

Having a website also makes you more of a convenient option for your current customers. Your customers aren’t always going to be in the area to buy from you, and might then choose your competitors as the more convenient option; which is a problem that is online could potentially solve.

Email marketing

Once you’ve got your website set up, you’re then open to pursuing the marketing opportunities that come with it. Ecommerce email marketing is something that has many methods, and your business can make use of all of the ones that it sees fit. The general idea is to have an email list of your clients and send out routine automated emails to try and get them to return to your website. There are many ways your business can do this; cart reminders, recent sales, promotions, exclusive discounts. The main goal is to get the customer to return.

The longer you wait to bring your business online, the longer you go without being able to make use of these strategies. Having online contact in any form opens you up to a much bigger audience, and that’s something that most if not all businesses could use. Even small businesses need their own social media page.

About the author

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Steven Ly

Steven Ly is the Startup Program and Events Manager at TheNextHint Inc. She recruits rockstar startups for all TC events including Disrupt, meetups, Sessions, and more both domestically and internationally. Previously, she helped produce Dreamforce with Salesforce and Next '17 with Google. Prior to that, she was on the advertising teams at both Facebook and AdRoll, helping support advertisers in North America and helped grow those brands globally. Outside of work, Priya enjoys Flywheel, tacos, the 49ers, and adventuring around the globe.

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