Learning to build a business is not just about the human approach. When we are looking to increase our scope, we’ve got to play the game effectively. This means that for any entrepreneur out there who doesn’t have any sort of inkling towards SEO, they need to dive into it wholeheartedly. Traffic is where it is at. And SEO is one of the most integral components of an effective digital marketing strategy. But it can become overwhelming and needlessly complicated. If nobody in your team has knowledge of the internet or any form of computer technology, search engine optimization can leave you in the dust. This is why it is so important for your company to take advantage of SEO to get ahead of the game, but how can you do this?
Creating Longer Content
Digital marketing is still about the content being “king.” And while many businesses look to shorter form content, especially those that are more leaning towards videos, there is still a lot to be said for blogs. The optimum length of a blog is between 1000 and 2000 words. And studies that have shown longer content can accumulate more backlinks which can turn into more traffic. But long-form content is not useful for every business, a company that sells baby equipment may not benefit from creating long-form content as the demographic reading the content is unlikely to have the time. But if you conduct an SEO audit and consider long-form content to be essential to your strategy, you could try FATJOE. Outsourcing to a company that specializes in long-form content takes the pressure off yourself. Automatically creating long content is time-consuming which is why it’s usually outsourced. When you outsource to an agency that specializes in content or link building but can also help with a marketing strategy, this will provide you with different insights.
Following on from creating long content, if you struggle with the motivation, you may already have existing content that can help boost your website’s performance. By refreshing it with updated information or extra content or putting it into a different form, such as a podcast or video, can help to create a new angle. Many businesses are trying to take advantage of smart speakers like Alexa. And this is where blogs can reach out to a different audience by using blogs as one of their key methods of content but with the option to have the blog being read aloud. This is certainly taking advantage of the “podcast generation,” who are happy to listen to long-form content while on their current. If you have reams of blog posts going stale, refreshing and repurposing your content is another way to get ahead in SEO.
Improving Website User Experience
One of the fundamentals of search engine optimization is to guarantee your website is functioning as it should. This is an incredibly detailed subject, but with a very simple fundamental underneath. Websites need to tick all the boxes to guarantee its suitability for someone searching for a specific result. If your website is too slow to load or out of date it is not going to put you high up on your search engine rankings. But improving your website can boil down to some simple approaches. Making your posts easy to read, improving the UX, and increasing the website speed are some methods that can help improve the experience.
Engaging With Followers
Companies that build long-term relationships with customers don’t focus on that final sale. It’s about a long journey with a customer. A website that sells baby items won’t just focus on one component, such as pushchairs- they will take a parent through the baby’s entire childhood. This means that for websites to engage with followers, they need to make sure the business brand aligns with the content but also interacting with customers through social media and creating content that says something to customers will help to nurture that all-important relationship.
Optimizing the Website for Mobile
The whole idea of getting conversions in the modern day is about getting onto the device that 77% of Americans own. A smartphone is the most important tool to get a relationship with your customers. And when we encounter a website that is not optimized for mobile, we do not stay on it for long! When you build a website for mobile, it is such an important aspect now that Google has announced it will use its mobile smartphone user agent to crawl websites. This means that your mobile version will be indexed on Google before your desktop version.
Videos of one of the most important components of any business’s promotional tactics. Search engine optimization doesn’t just fall under Google and other search engines, but YouTube is not just the most popular video site on the internet, it is the second largest search engine, making it the second most popular website overall. It is also the second most popular social media platform which means that you need to make your video SEO friendly, especially if you haven’t started creating videos. Videos are integral these days and for those people who do not want to read long-form content, this can be a savior, especially as videos can improve your search engine rankings. Creating videos, however, is more time consuming than most forms of content, which is why you need to be absolutely certain that it is suitable for your business and your services.
This is merely the tip of the iceberg. Getting ahead in search engine optimization is about having finite knowledge of these tactics. There are so many different types of search engine optimization approaches, from black hat to white hat SEO as well as on-page and off-page SEO, as well as numerous other methodologies. And this can be overwhelming. Running a business comprises so many different aspects that search engine optimization is one of the many strands that a business has to be knowledgeable in. But if you want to get ahead, it’s important to prioritize this, especially when you have a fantastic product that doesn’t seem to be making a connection with its desired audience.