Business Technology

Manufacturing Tips: How To Use Technology To Improve Your Product Packaging

Manufacturing Tips: How To Use Technology To Improve Your Product Packaging

Technology has changed the way that we interact with products. From how they are packaged, to how they are delivered to your doorstep, you can’t walk into a store without seeing something new and innovative. But what about in the manufacturing process? Let’s take a look at some ways technology is making it easier for manufacturers and product packagers alike!

Manufacturing Tips: How To Use Technology To Improve Your Product Packaging
Photo by Klára Vernarcová on Unsplash

Pick The Best Tool For Your Project

Make sure to select the right tool for your project. Not all packaging solutions are created equal and there is a reason that you have been recommended one or another solution like paper banding. You should ascertain if it has been proven to produce good results in previous projects, as well as being cost-effective, reliable, and durable. If something sounds too good to be true, then it probably is! In some cases, only expensive technology will provide the best solution, so you need to understand what your budget looks like before committing yourself.

Consider The Environment

When designing your product packaging, think about the materials you are using. More sustainable practices may be useful for both your company and consumers. For example, if a label is removed from a bottle of water before recycling it there will not be any labels to recycle – instead consider printing on foil that can easily biodegrade in compost bins. This makes sense as metal takes hundreds of years to decompose, while paper decays within weeks! You could also use recycled materials such as those from office waste when creating new boxes for shipping products. The next time somebody purchases one of your items, they may notice how environmentally friendly their purchase was – something which would surely impress them.

Remember that you do not have to go out of your way to improve the eco-friendliness of your products. If you start small, this can be a great first step before making any major changes or investments! You could simply print on paper instead of plastic for packaging smaller items such as makeup brushes rather than purchasing environmentally damaging bubble wrap, which is typically made from polyethylene terephthalate (PET) – one material known for its harmful effects upon both humans and animals alike. This will also help reduce costs, so it makes sense! After all, if something goes wrong with the production, then there are no materials wasted because they were never used at all!

The Right Material

The material you decide to use for your project is also very important. Not only should it be high-quality and durable, but it must look sleek and professional as well. The good news is that there are many different materials available, so whatever the end goal of your project may be; whether it’s to make a product box or build an entire shipping pallet, then there will be something suitable out there! You just need to do some research into which one would work best with what you’re currently trying to achieve. Again this comes back down to budget because not all options will provide great results at lower prices.

When contemplating if technology can improve packaging solutions for products, consider how far today’s manufacturing tools and techniques have come since the dawn of the industry.

Know Your Budget

Another important consideration to make is what you are willing to spend on your project. As with most things in life, the saying “you get what you pay for” rings very true when it comes to packaging solutions, so if you have a limited budget then do not expect too much from it! It may be better off using an older method that would provide good results at a lower cost, instead of investing in expensive technology that will leave money leftover but won’t produce outstanding outcomes. For example, sheet metal boxes are great at protecting products while being affordable and easily mass-produced by machine or hand alike, which means they can fit any price range perfectly.

Don’t Forget About Labelling

What you decide to label your product packaging is also very important. This could be anything from including a QR code that links people directly to the website for more information or including specific instructions on how they should use it etc. The good news is that there are so many different types of labels available today that whatever you need yours to say; whether simple or elaborate with loads of detailed options, then something will exist out there! You just need to do some research into what would work best for your project before committing yourself, though. Also, In these days wholesale labels business is very popular you have know about it.

The design industry has seen great advances in technology over the past few decades. Gone are the days where everything was hand-drawn by designers since software emerged allowing them to create beautiful images and designs with just a few clicks of the mouse.

Keep It Consistent

The next tip has to do with consistency. You want your packaging design to be consistent, but you also need it to reflect the style of your brand and company. The best way to accomplish this is by maintaining one cohesive package design for all products within a particular product line, even if different items require different colors or graphics to highlight their unique benefits. This will make sure that everything stays unified while still reflecting each item’s characteristics (and therefore its target audience). Also, remember that what works for another business may not work well for yours; there are no hard-and-fast “right” solutions here! Simply focus on keeping the overall feel of the package designs throughout your entire product line similar enough, so they all feel related, while still making each package design unique enough to reflect the individual items they represent.

Get A Second Opinion

Get a second opinion before you commit yourself because it’s always nice to have someone else look over your work too. This can be done in person or online, but either way, it will help with spotting any mistakes which may have been missed otherwise.

Photo by Bench Accounting on Unsplash

You may not know what you want your packaging to look, feel or sound like. This is why it’s always a good idea to get as many opinions as possible from manufacturers and other people who have experience with product packaging before finalizing anything. Some companies even have two products on the same line so they can test which one works best for their customers.

Technology can help manufacturers keep costs down while still producing high-quality product packaging. For example, many factories can use digital printers that produce accurate images on a large scale, which can then be attached directly onto the product packaging without requiring expensive labels with adhesive backing.

About the author


Steven Ly

Steven Ly is the Startup Program and Events Manager at TheNextHint Inc. She recruits rockstar startups for all TC events including Disrupt, meetups, Sessions, and more both domestically and internationally. Previously, she helped produce Dreamforce with Salesforce and Next '17 with Google. Prior to that, she was on the advertising teams at both Facebook and AdRoll, helping support advertisers in North America and helped grow those brands globally. Outside of work, Priya enjoys Flywheel, tacos, the 49ers, and adventuring around the globe.

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