If there is one thing that 2020 has taught us, it is that being able to be flexible when it comes to how you run your business will pay dividends. With most of the world in various stages of lockdown, the retail industry has been hit hard when it comes to face to face sales.
Companies who weren’t previously selling online have had to scramble to rethink their operations to be able to continue serving their client base in a world where the safe and sometimes only contact is via the internet.
What do you need to consider when it comes to moving your all business online?
If you are operating in your local area only and you have transport, then allocating set times or days each week to deliver to your customers following local and state distancing and hygiene guidelines can help your small business stay afloat.
If you want to branch out across a wider catchment area or even the whole of the US, then you need to find a good reliable retail freight company who can help you deliver your products to customers wherever they live. All you need to do is to dispatch the orders correctly, and on time, so your chosen company can then take control of the delivery. Remember to factor delivery costs into your prices by either adjusting the value of your items to account for postage or by adding paid for postage on top of the retail price. No one wants to be operating at a loss, especially during a pandemic.
The easiest way for customers to order from you is via a website where they click precisely what they want to order. If you are unable to create your website then looking at other avenues such as eBay, Amazon or Etsy can help you give your customers the shop front online they need to order in the absence of a website. If you do decide to build an online store, make sure you are employing the correct guidelines with regards to accessing people’s personal information and payment details, so they are safe and secure at each stage of the buying process.
A good marketing campaign can pay dividends when it comes to reaching new and existing customers. One place to start is to make sure you have a solid and consistent branding across all of your online stores and associated social media accounts and in your packaging and website too. Sharing your products, your company itself and what you do via regular social media updates will help you to target those who might be interested in your products. Take attractive and enticing photographs of stock and make sure to share them online to reach your customers in real-time. If you feel this is beyond your skill set, then look at hiring someone to do this for you. Either a staff member, family or friends or contact a Virtual Assistant or marketing company to help spread the word of your new online store and gain more traction.