As a new business owner, it can be difficult to know where to start when it comes to digital marketing. There are many tools and platforms available that enable you to get the most out of your online presence.
From email marketing software like MailChimp to social media management applications such as Hootsuite, to analytics solutions from Google Analytics which provide insights into website performance, these are just a few examples of powerful tools to help your small business grow.
As you skim through this list of digital marketing tools, remember that it’s also healthy to take a break from work and clear your head from time to time throughout the day.
This article will explore some of the best digital marketing tools for new business owners, and how they can help grow your company’s visibility in an increasingly competitive marketplace.
1. Google Analytics
Google analytics is a famous tool to find problems on your business site. It provides details about the keywords people are using to reach your site, which helps you to optimize your website accordingly.
With this digital marketing tool, you can efficiently run your marketing campaigns and optimize your website to reach more people.
Hootsuite is one of the best digital marketing tools for new business owners because it provides an easy-to-use dashboard that helps them manage their social media accounts in one place.
It also allows users to schedule posts ahead of time which saves a lot of valuable time when launching a new campaign or product launch.
Its automated workflow makes managing multiple tasks at once much easier by keeping everything organized within the same platform. You don’t have to switch between different programs or applications constantly.
Wix.com provides a complete suite of web design and development services, including website building, SEO optimization, social media integration, analytics tracking and much more.
It has an intuitive interface that makes creating beautiful websites easy even for those with no technical experience.
Wix offers powerful built-in eCommerce features such as payment processing to help small businesses take payments online quickly and easily without any additional setup required by the user.
All these great features make Wix one of the most popular platforms available today for entrepreneurs who are looking to get their business off on the right foot.
Canva is a user-friendly platform that helps entrepreneurs create stunning visual content, without having to spend much.
It offers a wide range of customizable templates to help users design beautiful graphics, flyers, posters and other visuals with just a few clicks. With Canva’s drag-and-drop feature as well as its text editing capabilities, creating eye-catching designs has never been easier or more accessible even if you don’t have any prior knowledge in graphic designing.
Canva also allows you to easily share your creations on social media platforms such as Facebook and Twitter that may help you reach potential customers who may not otherwise be aware of your business.
MailChimp is an easy-to-use platform that helps its users to create effective email campaigns quickly and easily.
It also offers a wide range of features, such as automation, analytics, list segmentation, A/B testing and more which can help business owners better understand their audiences so they can target messages to specific customers in order to get the most out of each campaign.
MailChimp can easily be integrated into hundreds of third-party applications including eCommerce stores such as Shopify, making it even easier for businesses to manage all aspects associated with their online presence within one platform.
Calendly is one of the best digital marketing tools for new business owners because it allows them to easily schedule meetings and appointments with customers, vendors and partners.
It streamlines the scheduling process by giving users an easy-to-use interface that eliminates back-and-forth emails or phone calls trying to find a time that works for both your customers and yourself.
Calendly integrates seamlessly into existing calendar systems such as Google Calendar and Outlook, so all parties have access to updated information at any given moment.