It’s not always easy to anticipate a new wave of digital commerce or predict what the future will look like for your business over the next decade. But with a little insight and a lot of work today, you can ensure your company is prepared for whatever comes your way and keep the future looking bright.
An organized and fluid business will be a successful one
Organization of your files, images, documents, and more will be the key to creating harmony between your processes and your consumer’s demand for a faster, more agile, and more efficient shopping experience.
Having a digital asset management system will be commonplace in every business of the future, with many companies already using it as their ‘one true voice’ of digital cataloging.
Post-COVID commerce is more focused on shopping online
Even with the most dedicated research and attention to detail, there’s rarely a guarantee about what to expect for the future of marketing. However, due to COVID-19 affecting every age group, buyer demographic, and every country in the world, it’s an absolute certainty that commerce will continue to reflect the modern climate.
Less human interaction, more online spending, and making our homes the new place to exercise, socialize, and entertain ourselves are in the cards.
Machine learning will continue to spread across all industries
Time, effort, and volumes of production are going to drastically change as machine learning continues to gain traction across the world. In the bigger manufacturing areas of commerce, the output will grow exponentially compared to old processes.
Individually, the personalized shopper experience will be even more effective. By learning the consumer’s buying habits, machine learning has already been used to decide the kind of things people may want to see in their news feeds based on their buying habits. In the future, expect this to grow further, and develop into a more immersive buying experience.
Voice technology will quicken the consumer experience
A new wave of consumers is beginning to emerge, and they’ve grown up around home-based voice technology tools like Alexa and Google Home. The comfort these future consumers have with VA tech has led to some small steps in voice-assisted commerce.
Voice search and SEO are going to become closely aligned. People will potentially be able to do entire shopping lists, entertainment subscriptions, and more just by using their voice.
Social media influencers will be the key to gaining consumer trust
Whether any of us like it or not, the rise of the social media influencer is going nowhere. In fact, it has permeated through all industries and beyond. Whether it’s big industrial tools, cars, medical equipment, cosmetics, or home entertainment items, there’s an influencer in each and every field who wields a lot of sway and influence in those respective industries.
It’s a powerful marketing tool to have a familiar face endorse your product. This immediate stamp of approval gives your brand some serious trust and consumer confidence in a matter of minutes, as opposed to months of campaigning across billboards and trade publications.