However you use your media and technology, sound design can make a difference. Whether you want to create online content involving audio or you’re looking to produce digital content where sound can enhance it, consider these ideas below about how important sound design is in your digital productions:
It can improve the overall experience
When it comes to creating any kind of digital content that includes visuals, there is no doubt that sound can improve the overall experience for your consumers. Instead of just focusing on the visuals to TELL a story, with optimal sound design, you allow your audience to FEEL a story.
However, for it to hit the mark in creating an immersive and captivating experience, your sound design should be done well by a professional. If not, poor sound without an audio enhancer and professional technique could be a distraction from the experience you’re trying to create for your audience.
It can add an understanding of the message being conveyed
It doesn’t matter if you’re producing a film or creating a marketing video or AR content to improve brand awareness; you want to use sound to create a vibe that keeps your viewer hooked on the message or story you’re sharing.
Because sound can help convey an emotion or feeling in a way that just visuals alone will not, it’s necessary for creating that extra effect that completely pulls any story or idea together. There’s a reason why horror films have terrifying sounds or music playing to alert you that something scary might occur—it’s all about creating the appropriate environment and adding depth for the viewer. Hence, they know what’s happening, even if the visuals can’t convey the full story.
It can remind viewers of something emotional
One of the best reasons to involve sound design in your digital production is because sound can help invoke emotions in your audience. While visuals help our brain to understand the basics of a story, the audio has us remembering stories and moments that help us to connect to what we’re viewing.
While filming a scene near a river, the sound of water allows viewers to feel like they’re present and may remind them of a happy moment spent in a similar setting. Think of any of your favorite films that you resonated with. If you were to go back over them, chances are you would see exactly why you experienced the connection you made while watching it—it was most likely the sound.
Sometimes the audio tells the story
The visuals tell us everything that we need to know. However, there are instances in films and commercials where the audio tells us everything that is happening. For example, some scenes contain a single frame while sounds are coming from outside of the frame. You don’t see what else is going on, but with the added sound, you can understand everything that is going on in the scene. Perhaps it’s a horror movie, and you see someone screaming, but you don’t see what is causing them to scream. The added sound of a slashing or something breaking can help viewers gauge what is occurring.
The terror unfolding elsewhere, causing their horror, is conveyed entirely through audio. In some cases, this type of sound design results in a more powerful experience than using visuals to share this type of story.
It complements any type of production
It doesn’t matter what type of production you’re working on; sound design will be that special touch that will make a difference in the final result. And It can enhance how you share your message and improve the experience for your audience. Whether you use music or another type of audio, the sound design ensures you create a vibe for your viewers.
Sound design is used in many industries, from music to film and marketing. It can enhance any digital product you have in mind by conveying an added dimension of emotion.