The first step in any successful marketing plan is to create a product or service that customers are eager to buy. The next step, though, is to have the proper materials that correspond with your target market.
There are many different types of marketing materials that businesses can use to enhance their brand and increase their customer base. Some basic examples are product brochures, promotional flyers and leaflets, display materials, and advertising materials.
Here Are Three Commonly Used Marketing Materials
- Product Brochures
One type of marketing material is a product brochure which gives detailed information about your company’s products or services. For example, a brochure can include descriptions, photos or diagrams, pricing information, warranty information, etc.
It will depend on the audience whether you give more technical information or emphasize the benefits instead. Businesses can create their own product brochures internally and print their design with inkjet press or outsource the job to professional graphic designers who often have templates available for many different types of products/services/industries.
You can distribute your brochures in a variety of ways, including sending them with invoices, leaving them on car windshields, handing them out at trade shows/exhibitions, etc. Of course, you’ll want to make sure the document appeals to customers and keeps employees inspired in their work.
- Promotional Fliers and Leaflets
Another type of marketing material that businesses can use is a promotional flyer or leaflet. For this type of material, you want to give the reader only the most important information about what you are offering. A good example of a promotional item would be a “20% off” voucher – it’s something that the customer wants, and the business will benefit from as well.
The amount of text should be kept to a minimum as the more information you give; the less likely the customer will actually take advantage of your offer. Distributing promotional fliers or leaflets can be done by leaving stacks on coffee tables at local businesses/shopping centers, putting up flyers in community spaces, and sending them with invoices to customers who have already purchased from you before.
- Display Materials
An additional way to promote your business’ products or services is to use display materials which are often seen in retail stores. For example, display materials might include product packaging, shelf talkers, stand-alone displays for products, and so on.
For example, a business could build a simple cardboard stand for their cupcakes which includes branding and a sign to indicate the price. Display materials can be used by both local businesses/shops and large corporations who are looking to introduce their product on a national scale.
If you are making your own display materials, it’s best to get them professionally printed so they look professional, are high quality, and have a long lifespan. Then, you can distribute them yourself at retail stores or hire somebody else to do the legwork for you – this is called distribution through an agency.
The most effective marketing materials depend on your industry, budget, and desired result(s). It’s important to note using multiple types of marketing materials can have a more powerful impact, but it is also more expensive.
Using marketing materials such as these will increase your brand awareness over time and let people know exactly where they can find out more about your company. No matter which type of marketing material you choose, don’t forget that every detail counts when giving potential customers reasons why they should invest in your company.