Are you into fitness and you would love to start your own gym? If that’s the case, you’ve probably done some research regarding the type of audience that you want to reach. You might even have a business plan ready, you’ve already sourced some machines, and you’ve got your eyes on a couple of long time training buddies to come out and help with the coaching.
Most people, when planning a business, postpone one crucial element until the very end of their business planning. And that one particular element just so happens to be vital for the success of every business. The world of fitness is no exception to this. We’re talking, ofcourse, about the name of the gym.
So, why should you have a good name for your new gym? And how can you find the perfect one? If you’re asking yourself where to get some inspiration, then you’re not the only one. Luckily, we’ve got some suggestions for you, to help you get started. Keep reading, to learn more.
What To Consider When Coming Up With A Good Name?
There are many different types of gyms nowadays. Gone are the days when a gym consisted of barbells and machinery, and the place was covered in hugely muscular guys lifting enormous amounts of weight. Gyms are far more diverse nowadays. They can specialize in one type of training, like crossfit. Or they could be more of a studio focusing on yoga or zumba lessons. Or they can be a general gym offering various kinds of training.
The most important part about the name is that it should reflect the nature of your gym. Imagine calling a yoga studio something like Muscle Power. It would make no sense at all. So, it is really important to let the name match your brand. And all that starts with your name.
There are important reasons for that. Your name:
- Introduces your brand to your customers: Your name is the first contact your clients will have with your business and the first (and probably only) chance to cause a long-lasting impression.
- It should communicate what you do: The name of your gym should communicate your area of expertise, so people clearly know what you do before they even approach you.
- Differentiates you from the rest: Your name will make your unique selling proposition stand out, and make you look different from the rest of the gyms and studios in your area.
How To Look For Creative Gym Ideas?
So, having a good name is very important. But you want the perfect name! Let’s look at some tips for developing creative name ideas for your brand-new gym.
Brainstorm with others
If you are into the fitness business, the first thing you need to do is to gather with your associates and start throwing different ideas out there, related to fitness and wellness. This should just be a preliminary session that will put some ideas on the table.
You could also use a name generator. There are many different name generators that you can find online. A simple google search will bring up a few on the first page. You can use any of them to generate some inspiration.
After gathering some ideas, you can move on to the next step.
Create a list of names
Once you have gathered your initial ideas, pick some name ideas that you like the most. Anything that you like, put it on the final list. Everything you doubt, toss it. If you don’t love it now, you probably never will.
When deciding on the gym name, here are some questions you should ask yourself:
- Is the name relevant to your business?
- Is the name easy for people to spell?
- Is the name easy to remember?
- Is the name original?
If you can answer ‘yes’ to all questions, then you may have very well found your gym name.
Ask these questions for every gym name on your final list. Eventually, pick the one that gives you the best feeling.
Register your gym name
Once you have decided on the perfect gym name, you’re going to have to take the final step and register it. After all that effort, you have to protect your brand and make sure that no one else will steal your name.
Some Creative Gym Name Ideas
If you have not been able to come up with some interesting ideas for your gym, we’ve managed to gather a few that might get your creative juices flowing.
- Pump It Up
- Pump Up The Gym
- Power Zone
- The Muscle Bar
- Energy Zone
- Fit Factory
- The Wow Fit Factor
- Aspire Gym
- Ripped Fitness
- Huge Fitness
- Muscle Growth Fitness
- Fit Garage
- Smash Fit
- Jungle Gym
- Fitness Zone
- Planet Health
- Full Fitness
- Tone it up
- Fitness Hut
- Skintastic Fitness
The name of your gym is one of the most important aspects of your business. You can’t afford to skimp on the name, as it will largely determine your whole brand. Take your time to come up with something creative, catchy and original. Something that truly represents your vision as a new gym owner!