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Businesses commonly make mistakes when it comes to the judgement of their website. They underestimate the role of website in digital marketing strategies. Website designing (front-end development) and website development (back-end development) are the two different aspects of a website. It holds the power to make or break the online presence of your business in the market.


With the advent of WordPress in 2003, it has built its reputation in the market in a very short period of time. Initially, it was used for blogging but now it has become the most preferred open source web development platform. This Content Management System (CMS) is based on PHP (server-side scripting language) and MySQL (Database management system). So, if you are planning to build website on WordPress, here are the top 10 reasons to choose.

  1. WordPress is cost effective

WordPress has made it easy to create a website on low cost. It’s designing and development is very cost effective. Moreover, maintenance expense is relatively cheaper as you can do it by yourself. You don’t need a website designer every time when you are going to update the content on your site.

  1. Easy to set up, manage, and update

It is not necessary to be expertise in HTML coding. It is very easy to design a website in very simple steps. Moreover, one can shift his website to web hosting account for further customization.

  1. Suitable for blogs and websites

It provides the flexibility to the user to create WordPress account for free. So, managing blogs becomes easier.

  1. Search Engine Optimization friendly

Websites built using WordPress have simple and constant codes which makes them ideal for Google indexing. By customizing each web page, you have the full control of web page you want to index in search engines.

There are some plugins too which you can use to make your content SEO friendly. The most commonly used plugins are Yoast SEO and All in one SEO.

  1. Themes

WordPress offers a plethora of themes to choose from. Some of them are paid while others are free. It includes ThemeForest, WooThemes etc.

  1. Responsive web design

Traffic from mobile phones is increasing day by day. WordPress supports Responsive web designing technology to look your website same in all devices.

  1. Ideal for content marketing

Fresh content plays an important role in online marketing. By using WordPress, you can update your site’s content and you can do so as frequently as you wish without having to go through several complicated steps.

  1. WordPress is popular

 Due to its features and ease of access, 27% websites are powered by WordPress.

  1. WordPress is an open source

It is open source and free of commercial restrictions and limitations. You can use WordPress websites on business level as well as on individual level.

  1. Increased site security

Despite being open source, WordPress is very secure. The code it uses is constantly peer reviewed, weedling out any potential loopholes that could cause security infractions. Coupled with countless plugins to further enhance its security, your website is in safe hands.

Jitender Sharma is an entrepreneur and internet marketer with over 5 years of experience in Search Engine Optimization, Creative Writer and Digital Marketing Consultant.

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  1. Elisa Dials

    June 23, 2018 at 5:52 pm

    Found this on bing and I’m happy I did. Well written website.

  2. Quander

    May 31, 2019 at 9:26 am

    Hi there! This is my first visit to your blog! We are a group of volunteers and starting a new initiative in a community in the same niche. Your blog provided us useful information to work on. You have done a outstanding job!

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