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TOP 3 PILLARS OF SEARCH ENGINE OPTIMIZATION

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TOP 3 PILLARS OF SEARCH ENGINE OPTIMIZATION

Presently, the internet is the most reliable source of information. It has the answer for almost every search queries. So, it needs to be updated on a regular basis. Over the past 18 months or more, search engine giants have made a great change in its algorithm. Among them, the Google has also updated its algorithm to deliver relevant, fresh and quality result to the user.

When a user enters any query, he comes across with the thousands of results on the Search Engine Result Page (SERP). So, to get the more refine result, one should have to go through the Search Engine Optimization (SEO). It is the process of getting traffic from free, natural or organic search results. SEO is a popular acronym in the online world.

BEST PILLARS OF SEARCH ENGINE OPTIMIZATION

There are basically three important pillars on which every business should focus before doing it.

  • Content Is King—But Good Content Rules

In the past year, content marketing has become a big buzzword among online marketers. According to Google algorithms, it has started penalizing the websites which have low-quality content.

Digital marketers should focus on the unique and high-quality content. Content can be text-based, visual-based, or audio-based, or even a combination of two or three. A visitor on your website stays only when they find quality content. Write the content in a way that could engage readers. So, if you want to reach out your target audience, focus on these attributes.

  • Links Should Be Earned, Not Bought

There are multiple ways in which one can bring build quality backlink on his website. Link building takes time. So, be patient. There are various approaches which can help in getting quality backlink. Guest post and blog post is among them. But be sure that you post your content on the authentic and trustworthy website. Check the Domain authority and Page Authority of the website before publishing your content. Contact with the webmaster and follow all the guidelines.

  • Improve Social Status

Sharing content on various social media platforms would be beneficial. Create the page on various social media sites like Facebook, Twitter, LinkedIn, Google+ etc. People these days spend more time on social media. These sites are the best way to build link. So, these are three important pillars in Search engine optimization.

Jitender Sharma is an entrepreneur and internet marketer with over 5 years of experience in Search Engine Optimization, Creative Writer and Digital Marketing Consultant.

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