As a digital marketer, if you are not already taking advantage of videos’ effect on your content marketing strategy, you are missing out on a prime avenue to engage your target customers.
Videos can be used in more ways than one in promoting a product. You can use videos to explain how a product works or your service solves a problem. You can also make lighthearted and fun videos that attract customers to your brand.Regardless of the type of video, you plan to make. It would help if you had the right online video editor for that purpose. And here’s listing out seven such video marketing tools!
1. InVideo
If you want to make professional videos in a matter of minutes, InVideo is one of your best bets. You will need no prior experience to start editing videos on this platform because it is really easy.
To top it off, you will get access to more than four thousand handcrafted templates and over three million standard media. You can make videos in any language that you want, and it even comes for free. The platform claims to have sixty video exports per month. Additionally, the templates available here are suitable for all kinds of marketing videos. You will also get audio, font, and color correction tools here to make your videos stand out.
2. Wideo
Wideo is a popular online video platform that was launched back in 2012. It lets you easily make, edit, and share different animated videos. It offers you the option to personalize your presentation, advertisement, product demo, or tutorial by allowing you to add your images, logo, or background music. If you don’t feel comfortable making a video right from scratch, you will find pre-made templates to help you.
Wideo also gives you the option to hire professional graphic designers if you want them to work on your video. It comes with a free plan for videos that are not more than forty-five seconds long. You will have to subscribe to Wideo at $9 to $39 per month for longer videos.
3. Viewbix
Viewbix is a video marketing tool that lets you create interactive videos in three simple steps that take about five minutes. You will only have to add a link to your videos to brand your videos by inserting your call-to-action buttons and logo.
Finally, you can select apps that let you attain your goals like lead capture and generation. You have the option to put your videos on social networks like Twitter and Facebook. The tool also comes with actionable analytics to let you see what is effective and what isn’t. In case you don’t feel comfortable with managing the videos alone, you have the option to hire someone from Viewbix to handle the video campaign for you.
4. Slidely
It is an image-based social network, along with being a cloud-based video creation tool. Since 2012, Slidely has offered people the capacity to make video slideshows or music videos from the existing photos, video clips, or music. You also have the option to post your new slideshows onto Pinterest directly, YouTube, Instagram, Twitter, and Facebook. There are also badges and widgets so that you can embed the clip onto a website or blog.
The fact that makes Slidely stand out is that it is also a social network where the community is able to share and view each other’s work. You are able to register for free on the desktop or download the Android or iOS app for free.
5. Powtoon
Powtoon is a great tool that allows you to easily make professional, animated videos of your services or products, tutorials, or presentations. This was also found in 2012, and Powtoon is known to have an incredibly intuitive and easy-to-use interface that helps you guide you through every step of the process of making videos.
Also, you can easily export the videos to YouTube in a matter of a few clicks. It even states that the users have experienced an amazing three hundred percent increase in engagement rate. Powtoon provides a free version, but it puts a watermark on the video, and you can only edit five minutes of the video. Watermark-free plans begin at eighteen dollars per month.
6. Filmora
Filmora, originally called Wondershare Video Editor, is an online video editor that offers you the opportunity to perform basic edits like speed, contrast, brightness, rotation, and trim. You can also try your hand at audio edits and advanced effects like Scene Detection and Picture in Picture.
Furthermore, it comes with an extensive audio library, filters, texts, and overlays that help your videos stand out. You will need to upload the content from your chosen device and begin editing. The intuitive interface of Filmora makes it an effective and easy editor for marketers to use. There are also several inspiring tutorials and instructional videos that help you get the most out of this tool. It is available for free, and a lifetime license costs $39.99.
7. Stupeflix
It lets you create videos in only a matter of minutes by gathering all your documents in one place. Stupeflix gathers pre-existing maps, presentations, music, videos, images, and social networking channels like Instagram and Facebook and puts them at one convenient location. By doing that, you are able to focus more on the story that you are trying to tell through your video. After creating your video, you can post it to Facebook, YouTube and embed it on your website.
It is an easy-to-use tool that has sixteen different themes. You can buy the Pro Version of Stupeflix for twenty-nine dollars per month. It lets you create customized call-to-action buttons, text-to-speech voice overs, and unlimited HD videos.
8. Clipchamp
An in-browser video editor lets you combine and edit multiple videos, images, music and titles and then export the project to your computer. You can also add visual effects, for example slowing down a video or adding a filter. It’s free and easy to use, even for those with no editing experience
Some featured video tools include a video compressor and converter, allows you to reduce video file sizes with no visible quality loss, convert video files to different formats, or record videos with your webcam. The free version places a small watermark in the corner of your videos, and limits webcam recording to 5 minutes. The paid plan offers watermark-free videos and recordings of up to 30 minutes. Utilities works in a range of browsers on your desktop or laptop, but performs best in Google Chrome.
The Endnote
Video marketing is here to stay, and it is only going to go bigger and better in the days to come. So, if you are not creating marketing videos yet, it is time for you to jump on that bandwagon. Picking the right tool will ease out the process even more for you.
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