Twitter is finally rolling out its revenue sharing program for creators. Report is that it has already made payments towards some eligible creators. This can be a very important development in the wake of the launch of Threads, Twitter’s competitor by Meta. The initiative was first announced by Elon Musk in February. There was not a lot of definitive information on how it was going to work. Now, some high-profile Twitter users have reported having received notifications about substantial deposits. A particular user is anticipating a payout of over $24000 based on advertisements in replies to that user’s content.
Twitter just paid me almost $25,000. pic.twitter.com/oIJ2Ycymzb— Brian Krassenstein (@krassenstein) July 13, 2023
This is undoubtedly some exciting news, but Twitter has set the bar quite high for creators to qualify for these payments. The revenue-sharing system will be activated for Twitter Blue or Verified Organizations who have maintained at least five million post impressions each month over the last three months. On top of that, creators must undergo a human review process and adhere to the company’s Creator Subscriptions policies. Once a creator is deemed eligible, Twitter will transfer the payments through the creators’ Stripe accounts.
Twitter is trying to turn itself into a more appealing platform for content creators by starting these payouts. It should help the company compete against Threads which got more than 100 million installations in its first week, breaking records set by TikTok and ChatGPT.
Popular content drives Twitter’s ad revenue. In the past few months the amount of time spent on Twitter by the top content creators has gone down. With the revenue sharing model in place, the creators will have more incentive to create content for Twitter and grow their following.
In a very Musk-like manner, Elon Musk has also declared that the payouts for the shared ad revenue would be cumulative – dating back to when he first announced the program. For now, revenue generated through the ads in replies would be shared.