What is Ghost Commerce? How to Get Started?

What is Ghost Commerce? How to Get Started?

People are calling ghost commerce the “simplest risk-free” business model in 2023. Apparently, not a lot of people know about it yet, hence, it presents a good chance of fast establishment without facing a lot of competition. But what is ghost commerce? And how can you get started with it? Is ghost commerce strictly a side hussle, or can it sustain you? We’ll answer all of these questions in this post.

What is ghost commerce?

The innate concept of ghost commerce is pretty simple. You use the internet to market a product that you do not own, and get paid when the product is bought. It does sound like affiliate marketing, right? They are actually pretty similar. “Ghost commerce is affiliate marketing, content marketing, and the internet rolled into one.” 

Let’s say ‘A’ builds a product but they do not have the time or resources to build an online presence, promote, market, and sell the product directly to the buyers. ‘B’ has a social presence, the development, and marketing prowess to promote the product. So, ‘B’ builds the online shop for the product and brings the customers who want to buy the product that ‘A’ builds and ‘A’ sells the product offering a chunk of the profit to ‘B’ for the services. 

If you are smart, you have understood by now that ghost commerce is not an alien concept. It’s a different name for a middle-person. You use your marketing skills to sell someone else’s products. That’s all there is to it.

Also Read – What is Marginal Analysis in Business? Explained with Examples

Is ghost commerce an easy way to make money?

A lot of people will try to sell E-books and ghost commerce guides to you citing how easy it is to make passive income through ghost commerce. Buy the guides by all means, but do not for a second believe that ghost commerce is easy and doesn’t take any skills or investments.

Understand the simple truth of ghost commerce – you are essentially a shopkeeper without a physical shop. So, you need to have every skill that a shopkeeper has but in a digital format.

In order to be successful, you need to know 

  • How to build a digital storefront
  • How to manage inventory to enhance customer experience
  • What products to promote at what point
  • Which influencers to partner with
  • How to build a strong social media presence?

Well, you get the drift. Can you make money doing ghost commerce? Yes. 

Is it easy money? No.

How to get started with ghost commerce?

1. Choose a niche

What is it that you are passionate about? Is it shoes, clothes, or home decor items? Choose a niche that you care about, something that you’ll never get tired talking about. Spend some time on this step. It’s important.

2. Build a front

It can be a website, your social media page, or a youtube channel. This is going to be your place of business, a place where you generate content, gather people, and set up affiliate links.  

3. Build an audience

Keep posting useful content about your niche. If your front is a website, then try blogging, apply standard SEO techniques, and create social media presence to direct viewers to your website. If it’s a social page, be genuine and relentless with your activity. 

Offer insights that the lay person may find enlightening. Or, simply entertain them with your quirky take on things related to your niche. Over time, you will build an audience. You can bid goodbye to any hope of generating passive income unless you build an audience.

4. Get the affiliate links

Time to do some business. Find out brands that you want to promote through your channel. Do not be selling makeup products from a site where you’ve been talking about organic fruit juices relentlessly. Or, do that if you are creative enough to pull that off. Who am I to deter you?

Get the affiliate links on your profile bio or build a bridge page where all your affiliate links are housed (if you have multiple links).

You keep creating content that promotes the products and keeps your audience engaged at the same time and hope that people use your affiliate links to buy the products. If they do, you get a little cut.

Also Read – What is a Disregarded Entity? Explained with Examples

The best part

While trying your hand at ghost commerce as a side hussle, you learn a lot of internet marketing skills. You keep getting better over time, learn strategies that can accelerate the process of income. Should you ever choose to bring your own product to market, or maybe something one of your friends make, you can use this platform to build an actual e-commerce business. Moreover, you can create courses teaching what you’ve learnt in your journey. There are a lot of possibilities in ghost commerce. You can make a living off of ghost commerce. But you have got to work for it. 

About the author


Sruti Chowdhury

Sruti is a storyteller for all trades. She loves to write about everything -- from sci-fi movies to cyber security. She is a phenomenal singer, an ardent reader, and dreams to travel the world.

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