If you are using social media marketing to promote your brand, then you should make sure to include images on your posts. Using images in your social media posts can help you capture your target audience’s attention and keep your audience interested in your content.
Using the right kind of images in your social media posts can help your target audience remember your message and boost your engagement. And this can lead to more sales and more followers.
The question is, what types of images can you include in your social media posts? Well, you have numerous options to explore. In this article, we will take you through seven different social media image types that you can use for social media marketing.
- Quote Images
Sharing relevant quotes with your social media followers can help to inspire or motivate them to undertake various actions. For instance, if you are a fitness instructor, sharing fitness quotes can help to inspire some of your followers to start their fitness journeys. Also, such quotes can help to motivate those who have already started their fitness journeys to keep going.
And when it comes to sharing quotes on social media, it doesn’t mean you are limited to text only. You can still share relevant and helpful quotes visually. To do so, you simply need to compile a list of quotes relevant to your target audience. And from there, you then need to plug these quotes into a quotes template and then post the image on social media.
- Employee Spotlight Photo
Your target audience would love to see the faces of those running your business. They would like to put a face to the name of the individuals replying to their comments on social media or answering their messages. And featuring a team photo of your workers will help with that.
With this image type, you can simply decide to post a picture of one of your employees, providing a brief background about them. For instance, you can provide details such as how they have been working at your business, their hobbies, favorite foods, and favorite sports teams, among others.
Sharing such an image will help your target audience to know more about your brand. It will also help to humanize your brand. And it doesn’t have to be complicated. You simply need to shoot a high-quality image of the employee you want to spotlight, add some words and post it across your different social media channels.
- Product Images
Product pictures provide yet another image type that you can post on social media. So, if you are launching a new product, you simply need to shoot a high-quality image of the product, add a caption and then share it with your followers.
When sharing product images, it will be advisable to use bullet points to highlight its key features. It will also be a good idea to shoot some photos of the product being in use, to give your target audience an idea of how it’s going to benefit them.
However, we should mention that you should avoid directly promoting your products too often. If you do it too often, you risk losing some of your followers. So, keep the promotional image posts to a minimum. Ideally, they shouldn’t be more than 20% of your social media posts.
You probably field several questions frequently about your business. Offering professional answers and insights to such questions can be a great means of providing your target audience with additional value. Also, answering these questions can help to establish your business as a thought-leader in your industry, thus helping to boost your credibility.
You simply need to compile these questions and provide the answers. From there, you can convert them into images, which you will then share with your audience on social media. There are several free tools out there, which you can use to convert the questions from text to visual format.
- Behind-the-Scenes Photos
Behind-the-scenes photos can help to provide your audience with a feel of what your business is all about. Such images can include things like how you assemble your products, team-building photos, your team, or project updates.
Behind-the-scenes images can help to add a human element to your brand while making it more relatable. Besides, they can help to deepen connections with your clients while helping you to land new clients, who may not have encountered your business before.
Regardless of what you decide to show to your audience, you don’t need to complicate things. A simple, high-quality photo, accompanied by some descriptive text should be more than enough.
- Reviews and Testimonials
Also known as user-generated content or UGC, reviews and testimonials are a valuable asset for your brand on social media. Considering they have been posted by your clients, reviews, and testimonials can help to boost your brand’s reputation on social media while helping to attract new clients.
In case a client has posted an image of themselves on social media tagging your brand, you simply need to repost it as it is, without changing anything. Also, remember to request the client’s permission before you repost it.
At the same time, if you have requested reviews and testimonials from your clients and they have sent them via email, you simply need to repurpose them into images and post them on your social media channels. Again, ensure you get express permission from the individual before posting.
Images are vital when it comes to social media marketing. They can help to amplify your message on social media, capture the user’s attention, boost your engagement and generate leads. And as you can see, you have plenty of image types that you can use across different platforms, to keep everyone engaged and interested!