We live in an exciting era for marketers. Now more than ever, you’d have a variety of options at your disposal. From SEO to social media marketing, influencers, billboards, and TV commercials, there are more than enough marketing mediums that will help you reach your business goals. But, the choice is trickier when you have a limited budget and ultimately want to invest in marketing channels that yield the highest ROI. Below we will take a look at the marketing channels that lead in terms of ROI, which you might want to include in your marketing strategy.
SEO is considered one of the digital marketing channels with the highest ROI for multiple reasons. First, an SEO strategy consists of efforts that build a marketing funnel from top to bottom. Namely, by creating a blog, you create a space not just for promotional activities of your products but also a space to nurture your leads and convert them into customers to brand ambassadors.
SEO strategy consists of off-page SEO and on-page SEO. Off-page SEO has a huge impact on the position of your website on Google and, with that, on the organic traffic. Hence, a lot of brands outsource link-building activities or visit reputable link building marketplace in order to get the right assistance for their brand.
On-page SEO is mainly characterized by your own efforts to produce SEO –friendly content on your own website and social media accounts. In the long run, your SEO efforts are all accumulating toward better results – a higher rank in SERP, increased organic traffic or sales. Also, it is easier to measure your results with Google Analytics, and you will have up-to-date inforamtion on bounce rate, monthly traffic, and even user flow.
Paid ads are based on a pay-per-click model, which means you are charged every time someone clicks on your ad. Thanks to the rise of social media platforms like Facebook, Instagram, and LinkedIn, there is also a rise of paid ads that are created to reach different gaols like promotional activities, brand awareness, and lead generation.
Google Ads has notable the highest ROI in the pay-per-click model. On average, you earn $8 for every $1 spent. Google Ads offers a better chance to earn the highest ROI because you can do your own research on the keywords that you want to add, set a budget for each click , duration of the campaign, and create a relevant, high-quality ad.
The reason why PPC has the highest ROI, in general, is the main goal which is mainly associated with selling certain products or services, which makes it easier to measure the success of the campaign. Also, you can track the success of the campaigns and make appropriate adjustments if you’re not seeing the desired results over a certain period of time.
Email is a direct way of reaching your audiences. It has high ROI because you can customize your communication based on their preferences, share your blog posts with them and, of course, promote your products and services. Another advantage is the communication with users that have already shown interest in your brand’s offerings. Email marketing has an average ROI of $44 for every $1, which means you definitely need to utilize the power of email marketing to achieve your business goals.