Why Do You Need An OTT Platform?

Why Do You Need An OTT Platform?

OTT is an abbreviation for Over-the-Top. This means we can watch content on various devices at any time we want. It helps to deliver films and series through the internet. Consumers can do this without the need for traditional broadcast providers.

Social media platforms already have OTT features built in. OTT service gives business owners a way to communicate with customers. It helps to build stronger relationships with them. These services could help you improve your marketing and business practices.

OTT Has Amazing Monetization Capabilities

If you watch a lot of online videos, you must know how NetFlix makes money off of their content (e.g., ads and subscriptions). Having said that, they allow people to access content on their platform for minimal charges. Based on the preferences of the consumers, they decide which plan they would opt for. So, OTT providers need to find a safe, high-quality online video platform to make money from videos.

Several OTT give publishers full SDKs for Android, iOS, which makes it easy to integrate with any AVOD platform. So, publishers can sync the video platform with their OTT service. They can use ad pods, tag waterfalling, and video header bidding to make money from their videos.

Use OTT For Marketing

It helps businesses reach customers in a direct manner. Thus, OTT marketing is the best choice for business owners of all sizes. Focusing your efforts here can get you far. Covid-19 has been instrumental in increasing the consumption of the OTT platforms. Since more consumers are consuming content from the platform, displaying your ads on the platform will make it reach masses. That shouldn’t be a surprise. This is because 71 percent of internet users use these kinds of services at least once a month.  

Moreover many have monthly or annual subscriptions with such platforms and so they are easy targets for brands. You will need a robust marketing strategy to make sure you reach the right audience in less time and budget.

Millennials spend about seven hours a week streaming OTT video on their phones. While they only watch 25 minutes of traditional TV. An OTT platform is where your customers are, so this is where you should put most of your marketing efforts.

Connect With Customers

This is a great place to connect with new customers in a natural way. By placing advertising videos on OTT platforms of other companies, you can reach customers that would be hard to reach in other ways.

The strong targeting options that these platforms offer can also be a huge help when making content for a specific audience. When you stream video, built-in OTT analytics features let you do fine-grained targeting and get metrics based on how well the video is doing.

These can give you a lot of information about how people use your content and even what device they use to watch it. This is important information that will help you make sure your OTT marketing efforts always hit the mark.

Improve Customer Service

Once you’ve got the right people interested, you’ll want to make sure they are getting good service. Since customer experience will be more important than both price and product by 2023, you should always put most of your efforts there.

Consumers want real-time customer service that works for them, and OTT is one of the best ways to make that happen. Having a direct line to your customers at all times can help defuse situations. It also provides reliable customer service in all situations. That’s a sure way to keep customers happy and even win their loyalty, which is so important for your long-term profits.

OTT platforms can help you in a few different ways. OTT messaging apps in particular are getting a lot of attention from business people. Using Whatsapp, for example, your team will be able to give direct advice and answers on a platform that your clients might already be using.  Messenger offers a lot of similar benefits. Registered businesses can use special features like order confirmation messages and shipping updates.

This direct face-to-face service also brings up immediate benefits.  Traditional consumers are sure to like them. And everything depends on how you use OTT.

We hope you find the above article helpful and understand the need for OTT Platforms.

About the author

Steven Ly

Steven Ly is the Startup Program and Events Manager at TheNextHint Inc. She recruits rockstar startups for all TC events including Disrupt, meetups, Sessions, and more both domestically and internationally. Previously, she helped produce Dreamforce with Salesforce and Next '17 with Google. Prior to that, she was on the advertising teams at both Facebook and AdRoll, helping support advertisers in North America and helped grow those brands globally. Outside of work, Steven enjoys Flywheel, tacos, the 49ers, and adventuring around the globe.

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