As per reports, the FTC (Federal Trade Commission) is there asking some of the world’s biggest social media platforms and streaming video platforms to hand over all the necessary information regarding their privacy and data collection practices. The orders have been issued from Facebook, TikTok, YouTube, Snapchat, Twitter, and many others. FTC is asking for a variety of information from all these big social media platforms like how they collect personal data, how they determine the ads shown to the users or the consumers, whether algorithms are applied to personal information or not, how practices impact teenagers, children and many more.
The orders were filed under Section 6(b) at the FTC act. This is the act that offers FTC the authority for conducting down wide-ranging studies that do not have specific law enforcement purposes. The Commission voted 4-1 purpose to send down the letters, with Republican Commissioner Noah Joshua Phillips the lone “no” vote. All of these specific studies will not be tied up to specific investigations but this can lead to more formal inquiries down the line. FTC says that the companies are having only 45 days to submit all the information.
Probing further, the commissions 6(b) study is going to lift the hood on all the social media and video streaming platforms for carefully studying out their engines. Rebecca Slaughter, Christine Wilson, and Rohit Chopra (FTC Commissioners) said in a statement that policymakers and the public are in dark about what social media and video streaming services do for capturing down all the sell users’ data as well as attention. It is alarming that there are still so many companies that know much about us.