YouTube content creators will have the exciting opportunity to upload audio podcasts via RSS feeds
At the Hot Pod Summit on Thursday, YouTube’s podcast chief Kai Chuk revealed that their audio service is about to break into new frontiers by entering the world of podcasts. YouTube proper has hosted video versions of several popular podcasts for a while now with some regularly garnering hundreds of thousands or even millions of views per episode.
A spokesperson from YouTube told Endgadget, “We will soon start to bring both audio and video-first podcasts to YouTube Music for users in the US, making podcasts more discoverable and accessible, with more regions to come. This will help make the podcasts that users already love on YouTube, available in all the places they want to listen.”
YouTube Studio will podcast creation tools. They will enable creators to upload audio podcasts on the platform with RSS feeds, coming later this year. The YouTube Spokesperson further added, “Podcast playlists will be eligible for current and upcoming podcast features on YouTube, such as eligibility for youtube.com/podcasts, podcast badging and inclusion in the YouTube Music app.”
According to TechCrunch, background podcast listening will be free of cost. However, ads may be present unless you subscribe to the YouTube Music service. Moreover, users have the ability to switch between audio and video versions of podcast episodes.
Currently, YouTube does not appear to be planning to follow Spotify and Amazon by offering exclusive or original podcasts. It can certainly have a great listenership because of its ability to combine audio-visual podcasts and utilize YouTube’s expansive platform. Whether these efforts will compete against Apple Music’s and Spotify’s stronghold on the market is yet uncertain.