Building your online presence is not just about keywords anymore. SEO is not a mere marketing jargon but an essential gear to grow your business. It’s about opting for the right tools to track your performance, analyze, and build a credible online visibility. From SEO optimization tools to advanced AI-powered platforms, they can help business owners and individuals trying to climb local rankings immensely.
In this blog, I am offering you a list of handpicked top AI SEO tools, free to use, which are also proven to be the best SEO tools for beginners
| Tool Name | Type | Free / Paid | Best Use |
|---|---|---|---|
| Google Search Console | SEO Monitoring | Free | Track website performance & indexing |
| Ahrefs Webmaster Tools | SEO Monitoring | Free | Site audits & backlink analysis |
| Ubersuggest | SEO & Content | Free/ Paid | Keyword research & content ideas |
| Screaming Frog SEO Spider | SEO Crawler | Free/ Paid | Technical SEO audits |
| Google Keyword Planner | Keyword Research | Free | Discover keywords & search trends |
| Semrush | All-in-One SEO | Paid | Keyword research, site audit, competitor analysis |
| Ahrefs | All-in-One SEO | Paid | Backlinks, keyword research & competitor analysis |
| Surfer SEO | Content Optimization | Paid | AI-powered content & on-page optimization |
| SE Ranking | All-in-One SEO | Paid | Rank tracking, backlink & competitor analysis |
| Moz Pro | All-in-One SEO | Paid | Keyword research, site audits & rank tracking |
5 Best Free AI Tools for SEO
1. Google Search Console
Most named one in the list of top SEO tools, and it is a must-have tool for any website owner. It is primarily used for performance and monitoring, but it leverages AI to a great extent. The AI-backed insights offer a purposeful understanding of how your content is performing in Google Search. It can spot your trending searches, figure out anomalies in traffic, and give automated recommendations for better visibility of your site.
Features:
- Keyword and page performance tracking
- By checking indexes, you can know which page is added by Google to search results.
- Cross-platform check can help you find out if your site is working properly on mobile phones.
- Gives notifications and alerts about security issues or any other concerns on the website, which keeps your website in check.
- AI features give suggestions for improving clicks and rankings by spotting patterns.
Who should use it?
Beginners, website owners, and marketers who want to understand how Google sees their site.
Pricing: Free
2. Ubersuggest
An intuitive SEO tool developed by Neil Patel for businesses to enhance their online presence. It is an all-inclusive tool that can be beneficial for keyword research, site audits, and competitor analysis, all done to improve rankings on search engines. AI advancements are helping even new users in the field of SEO to work easily and efficiently.
Features:
- Suggest keywords that are high in search volume, competitive, and trendy.
- Site audit to find out room for improvement.
- With the help of Ubersuggest, you can compare different websites to stay updated about the competition.
- Backlinking.
- You can get content ideas that can drive relevant traffic to ongoing trends.
- Offers an AI-writer, which helps you write SEO-friendly content.
Who should use it?
Bloggers, SMEs, marketers, or agencies who want an affordable yet user-friendly SEO tool with superb AI capabilities.
Pricing: Free version with limited features.
3. Screaming Frog SEO Spider
It is a powerful website crawler made to spot and analyze on-site SEO issues. Screaming Frog SEO efficiently crawls websites to find out any broken links, duplicate content, or metadata issues, which can be insightful to better SEO performance. The AI features of the tool streamline site audits and support decision-making.
Features:
- AI-powered JavaScript rendering, ensuring thorough content crawling and analysis.
- Upgraded SEO audits.
- Custom extraction, which can extract specific data from webpages as per your SEO needs.
- Links with services like Google Analytics & Search Console.
- Visualizations.
- Regularly scheduled crawls.
Who should use it?
Best use for SEO professionals, digital marketers, and agencies requiring a comprehensive suite of SEO tools.
Pricing: Free version allowing crawling up to 500 URLs.
4. Ahrefs Webmaster Tools
The free version of AWT is especially made for website owners. It can help website owners understand how their website is performing on searches, what’s holding it back, and who’s linking to them. Smart algorithms crawl websites to automatically spot issues and guide clear steps to fix them.
Features
- Site audit.
- Backlink checker.
- Keyword tracking.
- SEO health score.
- Connections with Google services.
Who should use it?
Bloggers, website owners, and marketers who wish to monitor and improve their online performance should go for the Ahrefs Webmaster Tool.
Pricing: 100% free for verified websites.
5. Google Keyword Planner
It is a free tool in Google Ads that can help you with keyword research, how often people use those keywords, and how much the ads would cost.
Features
- Find out new keywords.
- Keyword search volume and forecasting.
- CPC estimation.
- Filters and refinements to narrow your keyword research to language, location, or to remove irrelevant terms.
- Competitor site keyword ideas.
Who should use it?
Individuals or organizations looking for free keyword research and trend analysis. Especially considering ad campaigns.
Pricing: Free to use via a Google Ads account.
Related: Top 10 Competitive Intelligence Tools for Business Growth
Best Paid SEO Tools for Beginners
1. SEMrush
Semrush’s well-designed AI-powered marketing platform helps everyone requiring SEO services, from a solo entrepreneur to large-scale businesses. It is an all-in-one, flexible, and scalable solution that offers competition research, content creation, ad optimization, and SMM, along with local marketing, with AI-backed insights.
Features
- AI-powered keyword research.
- All-inclusive site audit.
- Backlink analysis.
- Competitor analysis.
- Helps you make the best use of your content.
- Help in advertising research to see what your competitors are doing, what are best ad copies, keywords, and landing pages.
- Social media management.
- AI SEO toolkit.
Who should use it?
It is best for digital marketers, SEO workers, people who create content, and agencies wanting one solution for various SEO tools.
Pricing: $139.95/month (Pro), $249.95/month (Guru), $499.95/month (Business). Each plan has a 7-day free trial before you commit to the plan.
2. Ahrefs
Ahrefs is a complete package of SEO as a platform that can help you with backlink analysis, keep in check rankings, and optimize content. AI features of Ahrefs provide keyword insights, detect site issues, and suggest steps to improve search performance.
Features
- Keyword research.
- Site audit.
- Backlink analysis.
- Competitor analysis.
- Content optimization.
Who should use it?
Website owners, marketers, and agencies who need a powerful SEO platform that can be beneficial in multiple tasks.
Pricing: $29/month (Starter), $83/month (Standard), $166/month (Advanced), $333/month (Agency).
3. Surfer SEO
One of the best AI-driven content optimization platforms, which is an ultimate solution for people in need of increasing website visibility and climbing rankings on search engines.
Features
- Content editor with AI features.
- Help you audit content.
- Keyword research.
- SERP analyzer.
- AI writing assistance.
Who should use it?
Marketers, SEO people, and ad & marketing agencies looking to improve their content to make their search engine ranking better in a simplified manner with the help of AI-driven inputs.
Pricing: $59/month (Basic), $119/month (Pro), $239/month (Business), Custom pricing for enterprise.
4. SE Ranking
SE Ranking is a comprehensive SEO software that has tools for various tasks like keyword tracking, auditing your websites, analyzing competitors, and also monitoring your backlinks. Your SEO process can be simplified with the help of this SEO platform.
Feature
- Offer rank tracking.
- Website auditing.
- Backlink monitoring.
- Identifying opportunities and gaps with the help of a competitor analysis tool.
- AI tools for research and optimization.
Who should use it?
An amazing, all-encompassing SEO tool for professionals, digital marketers, and agencies to leverage their SEO efforts.
Price: $52/month (Essential), $95.20/month (Pro), $207.20/month (Business), $119.20/month (API).
5. Moz Pro
Moz Pro is a type of all-in-one SEO platform with which businesses understand and improve their performance in search engines. With smart suggestions and analysis, marketers can optimize the websites, find growth opportunities, and have a competitive edge over others in search results.
Features
- AI features to explore keywords and assess potential impact.
- Site auditing.
- Rank tracker.
- Assess the quality and relevant backlinks with the help of AI insights.
- On-page optimization.
- Competitor analysis.
Who should use it?
Marketers, professionals, and agencies who want an AI-driven platform to have upgraded SEO strategies and advanced online visibility.
Price: $99/month (Standard), $179/month (Medium), $299/month (Large). Each plan offers a 30-day free trial to explore features before you stick to the plan.
In Conclusion,
Use the above-listed tools to leverage the power of SEO and AI (in some cases) to take your SEO practices ahead of others, strategize better, and get improved results.
Besides these top 10 free and paid SEO tools, there are others available in the market. If you want to know more about them, let us know. We will come out with the SEO tools guide, part 2.
