Your business website is a lever for growth, and depending on how you design it, you can either gain customers or lose them. More than 1.7 billion websites exist today, and 200 million of them are functional. This astronomical number means that your business website needs to be intelligently crafted if you want to make the most out of it. It does not matter whether you run your business offline or not, having a well-optimized business website can positively impact your brand. So, how do you launch a profitable business website? Read on to discover some secrets to driving business growth with your business website.
- Design a professional business website
Professional and customer-friendly web design is one of the most important ways to get your business website started. Your website may be a customer’s first impression of your business, so you should aim to make it attractive and easy to use. Poor website design can drive customers away from your site, as they get frustrated or feel that an unprofessional website equates to an inferior product or service. Unfortunately, not everyone knows the ins and outs of web design.
For beginners with limited IT knowledge, designing a user-friendly business website can be challenging. However, free website development tools like Wix have made it super easy for anyone to create a site that runs efficiently, even with limited bandwidth. The disadvantage here is that your free website is going to share similar features with other brands. As a business owner, consider exploring the WordPress environment to unlock a myriad of customization methods.
More customization options also mean that you will need a few technical skills to create a beautiful website. Instead of trying to do it by yourself, hire an expert website developer to build you a mobile-responsive one. A great business needs a good-looking website to match its reputation. On freelancing platforms like Fiverr and Upwork, you can hire experts to help you with that. Or, you can find specialized agencies who can help you to design a unique, yet user-friendly website which suits your needs.
- Optimize your website content
Perhaps you already know that Google is now the master of the web. So, if you want to grow your website speedily, create your content with Google in mind. You should aim to create discourse content that attracts visitors, and you can achieve that using SEO. Search Engine Optimization (SEO) is a set of techniques that you can use to optimize your content to attract audiences who may be searching for your brand. Master the art of SEO or work with SEO experts to make your website pages more visible to your audience.
- Split testing
Experienced business leaders such as Deepak Agarwal believe that split testing is key to building a profitable business website. Split tests help identify the most optimal version of your website, including its landing pages. They also improve metrics such as clicks and conversions. With more visitors finding your brand on the internet, you can increase your conversion rate and maximize your returns.
- Include Call to Actions (CTAs)
Every page on your business website has to entice your audience or customers to do one thing or another. These are known as “call to actions.” Examples include asking your visitors to check out related pages, sign up for a product, and so on. If you do not invite your readers to take action, they may not do it naturally. Place your CTAs above the fold to make them more visible to your audience.
The bottom line is that if you plan to run a successful small business, having an optimized website is a good investment. These tips can get you started.