Brace yourselves, Apple loyalists: the newest iPhone 15 is not getting cheaper as previously assumed. Leaks have confirmed that prices will be rising – a startling development for those who are living on stretched budgets.
Writing for HowToiSolve, the esteemed anonymous leaker LeaksApplePro further adds strength to reports from last week that Apple plans on “aggressively” pricing its iPhone 15 models. Although one would have assumed this meant lower prices in an effort to address underwhelming sales numbers, instead it appears Apple will be making the iPhone 15 Pro and iPhone 15 Ultra even less accessible than before.
The leaker states, “If sales of the iPhone 14 Plus have been so bad, what does Apple plan to do with the iPhone 15 Plus so that the same thing doesn’t happen? The answer is simple: nothing,” The leaker went on to add, “Apple will launch the iPhone 15 Plus alongside the other 3 models, and it will be unchanged from what is already expected. The price will be the same, the size will be the same, and so on. What Apple will do is provoke more sales by raising the price of the iPhone 15 Pro.”
This move, if accurate, will come as a surprise to iPhone fans who already faced serious price hikes abroad. According to LeaksApplePro, these shifts could soon manifest in the United States too.
The leaker further added, “It’s something that was expected last year and that Apple decided not to do, but rising production costs, inflation, and shrinking profit margins are already starting to take their toll.”
LeaksApplePro has suggested that iPhone 15 Pro and iPhone 15 Ultra prices will not be exclusively increased in the United States. Backing their point, the leaker discussed how prior iPhones have seen similar price hikes around the world previously — “due to currency fluctuations, not because Apple decided to just make them more expensive in those countries.”
In conclusion, the cost hikes observed in Europe, Asia, South America, and Australasia due to a strong US dollar could be seen by Apple as inevitable instead of price increases. Despite this 10-20% surge in iPhone 14 range prices for these countries according to LeaksApplePro, an additional calculated rise may take place.