Hailey Welch, aka the infamous ‘Hawk Tuah’ girl, has become a viral sensation on TikTok and beyond. She has used her overnight fame well by launching her branded merchandise and podcast show. In 2026, Hailey Welch’s net worth is estimated to be around $500,000.
Her ‘Hawk Tuah’ meme interview on Tim & Dee TV, a YouTube channel, made her go viral across social media channels. Her viral line, “You gotta give ’em that ‘hawk tuah’ and spit on that thang,” gained millions of views and landed Hailey immense fame and fortune.
What’s Hailey Welch’s Net Worth in 2025?
Since June 2024, Hailey has cashed in on her fame and launched several businesses, including merchandise sales, brand endorsements, and affiliate marketing. She has a net worth of $500,000. Some even claim that she’s worth over a million dollars, but we did not find any credible sources for it.
‘Hawk Tuah’ Girl Career & Assets
Merchandise Sales
Hailey Welch launched her merchandise brand in 2024 through the Tennessee-based apparel company Fathead Threads. Since then, she has sold over $65,000 of clothing, accessories, hats, and other goods. Today, in 2025, Hailey sells her merchandise on Etsy.
Earning Through Social Media
Following her 2024 viral fame, Hailey has amassed a vast number of followers on various social media platforms, including TikTok, Instagram (with 2.4 million followers alone!), and X. She utilizes this large audience base by promoting brands, securing sponsors, and earning a substantial amount in ad revenue. She also landed a deal with snack kit brand Lunchly and regularly endorses it to her followers.
Media Deals And Podcasts
Hailey has a media deal with Jake Paul’s media company, Betr. Through this, she debuted her talk show Talk Tuah With Hailey Welch in September 2024. Recently, in a podcast with YouTuber KSI, she revealed that her deal with Betr is off.
She has hosted many celebrities in her podcast, including Mark Cuban, of Shark Tank fame, Wiz Khalifa, and Brook Schofield, among many other high-profile guests.
Hailey Welch signed a deal with Penthouse, a management firm, in 2024 for representation and career expansion. Penthouse founder, Jonnie Forster, stated, “The world’s gone crazy for Haliey! I’m glad our team can help guide this rocketship.”
Public Appearances
Public appearances play a big role in Hailey’s earnings. She earned $30K for her first gig at the Daer Dayclub, Hollywood. In July 2024, she also earned approximately $30,000 for her meet-and-greet session in New York, where ticket prices ranged from $45 to $55 per person.
Hailey Welch Controversy
In December 2024, Welch launched her memecoin $HAWK and partnered with Overhere. Basically, memecoins are a type of cryptocurrency created for entertainment on the Solana blockchain. It hit the highest point soon after, rising to $500 million. But it immediately plunged to $25 million, almost a 95% decrease! This unplanned crypto launch made some traders lose a lot of money.
This turned into a huge controversy, both for Hailey and her partners in this scheme. Many crypto community members called it a pump-and-dump policy, a scam move from her side.
Recently, Hailey expressed her sadness over this to her fans on a now-deleted YouTube podcast with Fazebanks. She said, “I wanna start by saying thank you to all my true fans and all the people that actually watch my stuff and keep up with me. We are trying to sort out all the pieces and stuff to like get all this figured out and make everything right.”
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