After the “Fantastic Beasts” trilogy failed to reach the heights of its predecessor, Warner Bros. has found success again with their newest venture into Wizarding World IP: “Hogwarts Legacy”.
Since its February 10 release, Warner Bros. Games and Avalanche Software’s action role-playing game has been a hit amongst Potterheads. It’s yet to be announced how well the game is selling. As Japan, the U.K., and Europe sales show the sales charts, we can tell that fans are engaged. There’s an influx of Harry Potter community traffic since launch — breaking seven years of records.
In the past, Fandom’s Potter Community experienced its highest traffic spike in 2018. It took place during the launch of ‘Fantastic Beasts’. But, only five days after the announcement of ‘Hogwarts Legacy’, viewers had surpassed that high by 39%.
On February 16th, David Haddad, President of Warner Bros. Games, told Variety in an interview, “The player engagement is spectacular. So far, we have tracked over 152 million hours played, 173 million magical plants grown, 115 million potions brewed and 556 million Dark Wizards defeated.”
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Warner Bros. believes that “Hogwarts Legacy” has the potential to become a long-term, successful franchise.
Haddad says, “We are very pleased with the initial launch and see a bright future for our other platform launches.”
With the release of “Hogwarts Legacy,” Warner Bros. is taking a bold step by investing heavily in creating innovative, high-caliber video game franchises based on its renowned intellectual property. Director James Gunn and producer Peter Safran are leading the charge with DC Studios to craft an all-encompassing world across film, television, and animation. They have emphasized that gaming titles should serve as storytellers between integrated scripted pieces. At last month’s press event at Warner Bros., Gunn said that this would be the central focus of their upcoming games.
Haddad said, “Our goal is to continue to utilize our amazing library of Warner Bros. Discovery franchises as we develop our future slate of games.”
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